Witnessing the rise of e-commerce in Southeast Asia first hand, we were increasingly unsatisfied with the online shopping experience. As more and more new online shops emerged, it became increasingly difficult to find the products you are looking for as well as the best offers and promotions. We felt lost in the e-commerce jungle. What was missing was the one stop shopping destination that let’s you easily find any product online, in an intuitive and visual fashion.
We are a team of young individuals, with a special mix of tech geeks, fashionistas and entrepreneurs. We have a strong bias for action, we want to learn, grow and build a great company together. Our mission - to create the most delightful online shopping experience for all. Our aim - to provide the widest selection of products across all categories, no matter whether you are looking for a blue dress, 17cm high heels, a solid bag pack, or a new couch.
With the help and funding of the Asia Venture Group – investments include iMoney, Trusted Company and Happy Fresh - we quickly acquired international know-how, expertise and talent in fields ranging from technology over online marketing to the business side of things. Focused on execution from our headquarters in Kuala Lumpur, we quickly grew into the leading platform for online shoppers across seven markets: Malaysia, Singapore, Indonesia, Philippines, Hong Kong, Thailand and Vietnam.