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Known also as the royalty of fashion, Versace is one that is owned by many and greatly desired by many more. From kings to Hollywood stars to models and just anyone wants a piece of this Italian luxury. Being a brand that sets the trend rather than follow it, Gianni Versace once said, “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live”. Unleash your inner diva with the many different collections under the Versus Versace, Atilier Versace, and Versace Collection. Products in this collection includes the one of a kind clothing, eyewear, accessories, fragrances, jewellery, timepieces, and even home decorations that are targeted for everyone, the gents, ladies and even children.
This glamorous Italian designer is no stranger in the fashion industry or the world. One thing that made this brand world famous is the myth that centers on the idea of a world of fashion, glamour and sexiness. This myth originated way back when the brand was designed and founded by Gianni Versace. He became famous globally for his inventive designs as a fashion designer. He took fashion from the arts and theatre and infused it with rock n roll, celebrity, and haute couture. Thanks to his mother who was a dressmaker, Gianni Versace was raised watching her work and design in his boutique and it was then his in-depth love for fashion was born. Having placed their mark everywhere across the globe, it does not come as a surprise that it attracted quite a following in Malaysia. Some of their popular products are Bright Crystal Versace Perfume, Versace Slim Fit Jeans and Versace Metallic Monogram Bag.
Versace has indeed placed themselves in the hearts of many individuals. He was particularly known for his original, vibrant and glamourous ways which are clearly reflected in his designs, and his trademark will always be the range of siren dresses that are bold and yet beautiful. Another name that established Versace to where they are today is Donatella Versace, Gianni Versace’s younger sister. She first worked for his as a designer and stylish and later on became the head designer and Vice President of Versace. Donatella was recognized worldwide for bringing a sense of modern elegance to the brand, a more streamlined super-woman femininity that successfully uplifted the whole brand. Versace’s collection has won him a number of awards including the American Fashion Oscar in 1993 and 4 L’Occhio d’Oro awards and was even honoured at an exhibition called ‘L’abito per pensare’(clothes for thinking) which was exhibited in Milan, Paris, London and New York.
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Versace is one individual what was born with multi talents. Being the meticulous man that he is, he personally tries on each piece that he created in the menswear while his sister tries on from the womenswear collection. He particularly loved to design sexy clothes for the women in his life, looks that’s known by everyone, young, aggressive, skin-tight, low-cut, with sky-high slits on the skirt. Versace broke records everywhere when he revealed his metal mesh dress to the world and at the same time, Miami Vice, a hit TV show showcased his vibrantly coloured jackets to a much wider audience. Versace is also known as the ‘rock n roll designer for his clients includes Phil Collins, Bruce Springsteen, George Michael and even Michael Jackson among many others. His other die-hard fans include Halle Berry, Jon Bon Jovi, Liz Hurley, Katherine Zeta-Jones, Jennifer Lopez, Gisele Bundchen, Ashton Kutcher and even iconic and elegant Princess Diana.
The Versace group is inclusive of 4 different collections, The Versus Versace, Atilier Versace, Versace Collection and Palazzo Versace. The Versus is a collection that Gianni Versace came out with that was in line with a rock n roll spirit. The Atilier Versace is an exclusive and glamorous collection of breath-taking evening dresses that features all the handmade intricacies. The Versace collection offers a wide range of clothes and accessories of impeccable quality reflects the personality of Gianni Versace and Donatella Versace targeted to those who wish to dress with style and individuality, in a contemporary and sexy fashion. The Palazzo Versace is the first ever hotel to be ever built by an international luxury company. This 6 star resort which is located in the Gold Coast Australia provides individuals an opportunity to experience and enjoy the Versace lifestyle. Today, Versace has indeed changed the whole course of the fashion industry and established a glamorous lifestyle and empire that is worth millions.