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Q2 2018 Insights from the Map of Ecommerce Malaysia

28 August 2018 | Jeremy Chew

Most important findings from the Map of Ecommerce Q2 2018:

  1. Shopee (12.3 mil visitors) inched closer to Lazada’s (27.9 mil visitors) monthly traffic by 2/5 in Q2 2018. In Q1 2018, Shoppe’s was 1/5 to Lazada’s monthly average visitors.
  2. Fashion Valet and CJ WOW SHOP entered the top five most visited Malaysian-based ecommerce platform in Q2 2018. Lelong remained as the most visited Malaysian-based ecommerce platform with 5.2mil visitors.
  3. The top three most visited Malaysian based ecommerce platforms were Lelong (5.2 mil visitors), GoShop (818k visitors) and Hermo (758k visitors).
  4. In the fashion, health & beauty category, Hermo, Fashion Valet, Poplook, Babydash and Naelofar Hijab are the five most visited Malaysian-based ecommerce platforms as of Q2 2018.

The most popular ecommerce platforms across Southeast Asia

Detailled Highlights

The most visited ecommerce platforms in Malaysia based from SimilarWeb’s Q2 2018 data:

  • Ecommerce platforms with the highest average online traffic:

1. Lazada: 27.9mil visitors

2. Shopee: 12.3 mil visitors

3. 11street: 6.4 mil visitors

4. Lelong: 5.2 mil visitors

5. Zalora: 1.8 mil visitors

  • Malaysian-based ecommerce platforms with the highest average online traffic:

1. Lelong : 5.2mil visitors

2. GoShop : 818k visitors

3. Hermo : 758k visitors

4. Fashion Valet : 438k visitors

5. CJ WOW SHOP : 332k visitors

  • Fashion, health & beauty ecommerce platforms with the highest average online traffic:

1. Zalora : 1.8mil visitors

2. Hermo : 758k visitors

3. Fashion Valet : 438k visitors

4. Sephora : 311k visitors

5. Poplook : 223k visitors

  • Malaysian-based fashion, health & beauty ecommerce platforms with the highest average online traffic:

1. Hermo : 758k visitors

2. Fashion Valet : 438k visitors

3. Poplook : 223k visitors

4. Babydash : 132k visitors

5. Naelofar Hijab : 95k visitors

The highest ranked shopping app recorded by App Annie as of Q2 2018:

  • Shopping app with the highest average rank on iOS as of Q2 2018 (position change vs. Q1 2018):

Average Rank

Q1 2018

Q2 2018

(Position Change vs. Q1)

1.

Shopee

Shopee (=)

2.

Lazada

Lazada (=)

3.

11street

Zalora (+1)

4.

Zalora

11street (-1)

5.

Hermo

GoShop (+1)

  • Shopping app with the highest average rank on Google Play as of Q2 2018 (position change vs. Q1 2018):

Average Rank

Q1 2018

Q2 2018

(Position Change vs. Q1)

1.

Shopee

Shopee (=)

2.

Lazada

Lazada (=)

3.

11street

11street (=)

4.

Zalora

GoShop (+1)

5.

GoShop

Zalora (-1)

Discover more insights and our research methodology at the interactive infographic:

The Map of E-commerce is also available in the following countries.

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