The month of Ramadan marks the most important time of the year for many Malaysians. For 30 days, more than 61% of Malaysians will alter their daily lifestyle to spend more time in prayer, fasting, doing good deeds and charity. This annual shift in lifestyle usually changes how consumer shops online as well. In addition to this, many will purchase gifts, to prepare for the impending Hari Raya celebrations.
Dear participants of the iPrice Innovators Grant,
In a recent article by Business.com, they highlighted that consumer feedback is vital to increase credibility and compel customers. As the e-commerce sector is booming in the Southeast Asian region, it is vital that e-commerce continues to listen to consumers in order to improve the sector as whole. In addition to this, a study by Bain & Company highlighted that consumers in the SEA region say they don’t fully trust e-commerce platforms and that these complaints are typical in the early stages at less developed e-commerce sectors.
The Internet has become an extension of our lives - from interacting with our peers on social media, obtaining an education to even seeking out romantic partners, we are for the most part, comfortable with performing our societal rituals on an online medium.