Analyzing Malaysia’s 10 Most Popular eCommerce in the Past Decade
Lazada maintains lead as the most visited eCommerce on desktop. Shopee solidifies lead as the highest ranked mobile shopping app since December 2017. When compared to previous quarters, all merchants saw big increase in traffic in Q4 2017. As of Q1 2018, Malaysia’s top 50 eCommerce has provided more than 1,600 jobs. Lelong, Hermo & GoShop remains as the three most visited Malaysian-based eCommerce.
2017 has been a vital year for eCommerce in Southeast Asia. With Gross Merchandise Value (GMV) of first-hand goods surpassing $10B, up from $5.5B in 2015, and a stunning 41% Compound Annual Growth Rate (CAGR) over the past couple of years, as mentioned in Google-Temasek’s eConomy Spotlight SEA Spotlight 2017 report, last year proved to be an amazing year for the industry
Analysing Malaysia’s Top E-Commerce on Google Trends, App Stores and Facebook
The Black Friday craze has penetrated the Singaporean market as we saw consumers flood into retail shops to grab the best deals. While many flooded physical stores, a significant number of shoppers found it much more convenient to obtain products online. This was evident as we looked into the number of Google searches for top e-commerce players and their deals.
Last Saturday (11 November 2017), Alibaba broke its previous sales record by garnering a total of during its Singles’ Day sale. Known as the 11.11 Sale, the e-commerce phenomenon has entered Malaysian soil in recent years and this was evident as we see various online and offline retailers promoting the sale on multiple channels. To analyse the impact of the Singles’ Day sales on Malaysians, we conducted a study utilising Google Trends and found the following insights.
2017 so far has been great for e-commerce as the government has pledged various resources to fast track its development. This was evident as we saw the government’s partnership with Jack Ma and Alibaba to set up a Digital Free Trade Zone (DFTZ), the first of its kind outside of China.
These are exciting times for players in the e-commerce space as the Malaysian government has included the digital economy in the TN50 Industrial Revolution plan. Tracing the successes of more developed e-commerce in countries such as Taiwan and Singapore, Malaysia’s digital sector is at the brink of accelerated growth and we believe the investments announced at Budget 2018 would be a key catalyst to maximise the full potential of the futuristic economy.
In 2016, it was estimated that Malaysian consumers spent more than RM6.8 billion (US$1.27 billion) to purchase smartphones. Mobile phones has played a huge role in most Malaysians’ daily lifestyle to an extent that three out of five consumers say they cannot imagine life without it. As such, it is conventional that Malaysians are always on the look-out for the newest technologies that would further enhance their quality of life.
Since the boom of e-commerce in Malaysia during the mid-2000s, the e-commerce industry has consistently steadily grown and is today a RM24.6 billion industry. Over the years, we have seen the rise of both international and local players entering e-commerce space to realise its full potential. While we await to see a fully developed e-commerce in the near future as seen in China or the US, let’s assess the progress of e-commerce and see who are the ‘kings’ of e-commerce in Malaysia today.
Unified with Sabah & Sarawak since 1963, Malaysia is a combination of two distinct geographical regions known as Peninsular Malaysia (West Malaysia) and East Malaysia. As the nation celebrates its 54th unification anniversary in 2017, its diverse cultures and people groups remains a special fact of its national identity. While many are aware of its racial and cultural differences, what about the way West and East Malaysians shop online?
Today, e-commerce startups iPrice Group and PriceCheck launch their gap year program that offers five tech graduates the chance to work and travel in both Malaysia and South Africa. Successful applicants will not only gain real-world working experience with two of the most exciting startups in emerging markets - consisting of tech experts formerly at Microsoft, IBM and Rocket Internet - but also experience unique travel opportunities.