Mixing classic styles with bohemian elegance, Tory Burch in Malaysia is a brand that embraces the spirit of adventure with character, colour, and beauty. Click here to read more about things you may not know about the brand, Tory Burch.


Things you may not know about the brand Tory Burch

Collaboration with Fitbit

Although the brand is well-known for its ready-to-wear shoes, handbags, accessories, and beauty, Tory Burch has also collaborated with Fitbit to create fashionable tech, making them the first fashion brand to move into wearable technology. The idea was to create a functional yet stylish piece of jewellery. The Fitbit Flex has been designed to match the everyday styles of fitness-lovers as well as their mood and activities. Moreover, the Flex band features a removable tracker which can be efficiently incorporated into a variety of pieces that are available in metal and leather.

Tory Burch Foundation

Other than being a successful entrepreneur herself, Tory Burch also wants to empower women in their entrepreneurship journey. Launched in 2009, the foundation provides support to women who are facing obstacles such as balancing work and family as well as securing financing. Moreover, there are programs and initiatives that are specifically designed for businesswomen. It provides access to capital, entrepreneurial education, and mentoring and networking opportunities. One of the main reasons for the start of this foundation was to not only benefit women but also their children. Other than that, it empowers women to be able to help themselves by offering various resources and tools. Thus, women can efficiently grow their businesses, their communities, and everyone around them.

Tory Burch: the woman behind this billion dollar label

Praised by every industry insider, Tory Burch’s uniquely chic and feminist designs of clothing, shoes, bags and fashion accessories are also the most-wanted items for every girl’s wardrobe. Tory was born to an American couple in Philadelphia, living a regular life like any other girl. The predestined career path in the fashion industry soon came to her as she landed a writing job in various renowned names like Vera Wang, Ralph Lauren and Harper’s Bazaar. Inspired by many great women in the fashion houses, Tory Burch embarked on her own journey with the birth of her own label, Tory Burch which was initially called “TRB by Tory Burch” in 2004. Her first flagship store was open in Manhattan’s Nolita district which soon became “the next big thing in fashion” as endorsed by Oprah Winfrey.

The surprising fact about her globally renowned fashion line is that it was incubated in her very own kitchen. Little did she know it would soon compete with the legendary Coco Chanel, Michael Kors and Kade Spade in the sales figures at Bloomingdale’s, and won. Tory once made it to the television with an appearance in the famous series “Gossip Girl”. Her elegant and boho-chic style made a huge wave in the series itself and later on spread out like wildfire with fans who are fashion icons like Blake Lively and Leighton Meester.

Unique collections by Tory Burch

It features resort-ready pieces that are embellished with coral flowers and embroidery as well as several styles in guipere laces. Not straying far from their original concept, the collection has inspired by Bohemian and sophisticated styles. Taking on a unique approach to the introduction of this collection, Burch has collaborated with LA-based director Lisa Eisner on a short film that features this collection.

Inspired by the world

Burch love for travelling gives her the opportunity to explore and learn. A majority of her pieces are also inspired by various countries she has visited such as Morocco, Paris, Istanbul, India, and Ginza. Her love affair for Morocco actually stems from childhood, where she still has fond memories of her parents recalling their exploration of Marrakech. Burch's parents honeymooned in the ancient city and it became a yearly affair for them. They would also bring art and antiques that will be displayed in the house where Burch grew up in. One of her collection which is named "Matisse" was influenced by the country's dynamic colours, particularly the brilliant Majorelle Blue. Moreover, the Marrakech Souk patterns are utilised on various garments which are the tunics, dresses, and swimsuits.

On the other hand, her never-ending inspiration stems from Paris. The evidence can be seen in her recent Fall/Winter collection in 2016. Her inspiration also comes from old French films she watches, such as the Eric Rohmer's 1972 film L'amour l'apres-midi. There is a cafe scene where stylish women would often walk pass, showing-off their unique look.

Istanbul is a country with magnificent architecture that mixes the old and new. Burch and her team of designers actually spent time in various attractions such as the Blue Mosque, Grand Bazaar, and Topkapi Palace while the observed the Turkish tile work. Some of the designs have made their way into her collection.

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