Some individuals might ask themselves, is buying a watch really worth it with the existence of technology? Everyone has at least one (or more) mobile phones to tell them the time, not to mention their computer, tablets, or any other gadgets that they carry around these days. But with Tissot, everyone will be transformed to be a true believer of wearing a watch. Founded in 1853 by Charles-Emile Tissot, this brand has been pioneering artisan and innovation in the watch-making industry, keeping true to their signature, ‘Innovators by Tradition’.
A pioneer in premium watch technology
A brand that is proud of its heritage, Tissot’s home has always been in the Swiss watchmaking town of Le Locle in the Jura Mountains. Tissot’s greatest commitment is to make excellent accessible by designing a broader, more versatile range of high-quality watches at an amazing price that any other Swiss watch brands. If Tissot has been the missing part of an individual's life, then they should check out the Tissot T-Sport T-Tracx Men's Chronograph Watch and Tissot Men's T-Sport V8 Black Strap Chronograph Watch, two of their best designs ever created.
In 1853, the Swiss watch brand designed the dual-time-zone pocket watches. Following the Great Depression in 1930, Charles and Paul Tissot made a Sales and Manufacturing agreement with the Brandt brothers, the founders of Omega in Bienne. Both watch brands then formed the Société Suisse pour l’Industrie Horlogère (SSIH) holding and in that same year, Tissot also created the first anti-magnetic watch.
An innovative new product, Tissot’s idea known as Astrolon was born in 1971, which is also the world's first watch with a plastic mechanical movement and case! The Astrolon will then inspire the Swatch watch that is now signature for its plastic frame. Moving on to the late ‘80s, Tissot continued to inspire in the watch design community by making conceptual watches out of wood, mother of pearl and granite.
Holding on to its core values of performance, precision, and setting new standards, Tissot was selected to be the official timekeeper and partner of many prestigious international events. Events include FIBA, AFL, MotoGP™, FIM Superbike and the World Championships of cycling, fencing and ice hockey, which requires absolute accuracy, supreme precision, and professional expertise.
Tissot is the only Official Timekeeping partner of these sports as timing, scoring and statistics in these modern sports are not simply a matter of counting down seconds and tallying positions but require thorough analysis and statistics. Tissot’s role is essential for fans, coaches, athletes, commentators and media alike to ensure transparency and justice in the ever-competitive sports industry. The brand was also the main sponsor for Formula 1 teams; Sauber, Lotus and Renault!
On the BIG screens of Hollywood and the global sports arena
The Tissot T-Touch, featuring thermometers, barometers, and touch-sensitive compasses, was spotted on the big screens of Hollywood. With spy-like features, it was the perfect match for movies like Lara Croft Tomb Raider: The Cradle of Life and "Mr. & Mrs. Smith." Angelina Jolie graced both the scenes and set with the Tissot ladies version of T-Touch. The T-Touch series is also one of the first functional touch-screen watches in the market at that time.
In 2010, French professional basketball player Tony Parker joins the Tissot ambassador team. Parker who had led success with the French national team, grabbing a bronze medal in the 2005 Eurobasket and holding three NBA Champion titles from 2003, 2005 and 2007, is also an NBA All-Star on four occasions. His bursts of energy and rising talent fit to his endorsement of the Tissot T-Touch Solar Tony Parker Limited Edition 2014. The piece features Parker’s jersey number nine with functions such as the barometer, altimeter, chronograph lap and more with a simple touch.
Being selected as Tissot’s first female sports brand ambassador since 2005 was definitely a great honor for NASCAR driver Danica Patrick. Born in 1982 in Beloit, Wisconsin and brought up in Illinois, Patrick had started her fast-paced career by going go-karting in Wisconsin when she was 10. She pursued the life of a racer and went to the IndyCar Formula in 2005. Patrick swoon the male-centered industry of racing with her capabilities right from the start in the highest American racing car class. In 2009, she beat her personal record and reached third placing in the Indianapolis 500, also the best finish ever achieved by a woman in the race. The next year, she began participating in the NASCAR Nationwide Series part-time and beat the times of every woman who had raced before her. Patrick endorses the Tissot T-Race Danica Patrick Limited Edition 2014 and like the driver herself, a fine piece of time wear that represents the female power!
Did you know, luxury timepieces need timely care and maintenance too?
Like any high-precision instrument, a Tissot needs to be serviced regularly too, in order for optimal performance. Although we cannot indicate the intervals for such servicing, given that it depends entirely on the model, climate and the care taken by the watch's owner but generally, a timely maintenance check of between 3 and 4 years is recommended by Tissot.
While a battery check of between two to five years depending on the type of the watch, its dimensions and the quantity of energy requested by the different functions is also recommended. For example, a chronograph will consume higher energy as compared to a watch that only indicates the hours and minutes. Most TISSOT watches will feature an end-of-life (EOL) indicator whereby the seconds hand starts jumping every four seconds, signaling a battery replacement.