Stand out from the crowd with SOUFEEL Malaysia that features charms and other jewelry pieces that will surely leave you with a long-lasting impression. So, no matter if it is a birthday, wedding, family or festival celebration, you definitely can count on Soufeel to find you the perfect gift for your loved ones. Click here to learn more about the brand.

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Everything you need to know about SOUFEEL Malaysia

SOUFEEL is a professional jewelry designer that aims to provide jewelry enthusiasts and fashion forward women high-quality jewelry, charms, beads, bracelets, rings and other fashion accessories at an affordable price. Supported by a world class leading guarantee and excellent customer service, SOUFEEL’s mission is to commemorate the different life stories and prized memories of their customers through unique and distinctively designed jewelry that will be memorable and cherished forever. With the slogan, “For Every Memorable Day”, SOUFEEL provides a wide array of products that are perfect for any occasion for their customers. Today, SOUFEEL’s jewelry and accessories are sold in over 70 countries, in across six continents such as Europe, North America, and Asia Pacific. SOUFEEL’s jewelry is the leading choice of gifts for millions of customers during major celebrations, anniversaries and holidays such as Mother’s Day, Wedding anniversary, Valentine’s Day, Christmas, and birthdays. Read on to learn about the brand.

A unique system

What makes SOUFEEL unique and different from other jewelry makers is its distinctive patented threaded system. Each bracelet is divided into three sections by small knots thread. Each bead is furnished with interior threads, which allows you to attach individual beads onto any bracelet segment in the order you desire. The beads move freely and rotate slightly with your wrist's movement, creating an undeniable eye catching and spectacular effect.

Product offerings

Charms, Pendants & stoppers

One of SOUFEEL’s signature product line, SOUFEEL charms are unique. Made from sterling silver, gold, two stones and Swarovski crystals, you can customize your bracelet using a wide variety of charms such as colorful birthstone and zodiac signs, vintage charms, or even the 26 letters to create your own name.


The string that holds unforgettable moments together. With a choice of classic, bangle, leather and crystal, there is a perfect bracelet for every woman. These bracelets are designed to hold as many charms as possible, available at SOUFEEL. Not only that, SOUFEEL bracelets can hold charms from Pandora as well.


Inexpensive, unique and versatile, SOUFEEL rings are perfect to declare your love to your partner! With a wide array of sterling silver rings decorated with gemstones, you are sure to find the perfect ring for your future wife to be!


Made with tender loving and care, SOUFEEL earrings simply are like no other. Wow your family and friends with SOUFEEL’s sterling silver, Austrian crystals, gemstone studded or dangle and drop earrings for a more personalized look.


A perfect gift for any girl, SOUFEEL necklaces are as momentous as their charms. Made of sterling silver, Austrian crystals, 14k gold and gemstones, SOUFEEL necklaces are great wearing on its own or pair it with other SOUFEEL matching earrings, bracelets, and rings.

How to care for your SOUFEEL products

For your silver charms and bracelets, it is recommended to wash it by hand with mild, lukewarm water with hand detergent. The silver should be dried immediately so that spotting can be prevented. Another way of cleaning it is to utilise a soft cloth to polish it. On the other hand, you may use a small toothbrush to clean the decorative trim and borders. If you want your charm bracelets to lasts long, store it in a dry area or a box to avoid abrasion. Alternatively, you can visit the nearest SOUFEEL store to have it professionally cleaned and polished. Moreover, you should never overload your charm bracelets as it can cause more damage as they can rub against each other and collide and as a result, create erosion. So, it is advisable to limit the number of charms per bracelet. Also, do make use of stoppers so that the charms do not slide around.

SOUFEEL’s most popular products

Among all SOUFEEL’s products, the 14kGold Blue Primrose necklace, Blue Whirlpool Pearl ring 925 Sterling Silver, SOUFEEL Crystal heart charm, and Starfish pendant charm are the most sought-after SOUFEEL products by jewelry lovers. Among all SOUFEEL’s products, the 14kGold Blue Primrose necklace, Blue Whirlpool Pearl ring 925 Sterling Silver, SOUFEEL Crystal heart charm, and Starfish pendant charm are the most sought-after SOUFEEL products by jewelry lovers. Otherthan charms, their leather bracelets are loved by many as well. You can also opt for silver or gold bracelets if you want somethingmore fancy.

Make memories with SOUFEEL

Commemorate special occasions and create new memories with SOUFEEL jewelry where you can start to assemble your own personalized set of SOUFEEL charms and more. Not only that, you can shop from the comfort of your own home and rest assured that you will be get the best discounts, promotions and deals on the wide array of selection of SOUFEEL jewelry, charms, rings, bracelets and many more.