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Sony (Official) Cyber-shot DSC-RX100 Mark III Digital Camera Black + 8GB + Battery + Case at 2899.00 MYR from Lazada
-8%
Sony (Official) Cyber-shot DSC-RX100 Mark III Digital Camera Black + 8GB + Battery + Case
RM 2899.00 RM 3179.00
Lazada
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Sony Official Cyber-shot DSC-RX10 III Digital Camera( MALAYSIA WTY) at 5947.00 MYR from Lazada
-9%
Sony Official Cyber-shot DSC-RX10 III Digital Camera( MALAYSIA WTY)
RM 5947.00 RM 6599.00
Lazada
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Sony LCJ-HWA Camera Jacket Case for Cyber-shot HX90/WX500 / Cyber Shot Compact Camera Case / Leather Case / Shoulder Strap / Lens Jacket / Body Case / Camera Accessory at 254.10 MYR from Qoo10
Sony LCJ-HWA Camera Jacket Case for Cyber-shot HX90/WX500 / Cyber Shot Compact Camera Case / Leather Case / Shoulder Strap / Lens Jacket / Body Case / Camera Accessory
RM 254.10
Qoo10
SONY LCJ-HWA Camera Jacket Case for Cyber-shot HX90/WX500 / Cyber Shot Compact Camera Case / Leather Case / Shoulder Strap / Lens Jacket / Body Case / Camera Accessory
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Sony Alpha Cyber-shot Digital Camera Twin Lens NEX-C3D Silver Colour (Original) 1 Year Warranty By Malaysia *Display Set Clearance* at 1999.00 MYR from Lazada
-28%
Sony Alpha Cyber-shot Digital Camera Twin Lens NEX-C3D Silver Colour (Original) 1 Year Warranty By Malaysia *Display Set Clearance*
RM 1999.00 RM 2799.00
Lazada
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Sony Cyber-shot DSC-RX100 III Digital Camera + 16GB + Case + Extra Battery ( Malaysia) at 2750.00 MYR from Camera2U
Sony Cyber-shot DSC-RX100 III Digital Camera + 16GB + Case + Extra Battery ( Malaysia)
RM 2750.00
Camera2U
The Sony Cyber-shot Dsc-Rx100 III Digital Camera is a versatile and advanced point-and-shoot featuring a large 20.1 megapixel 1" Exmor R Cmos sensor to produce high-resolution still imagery and full HD video. This sensor's design utilizes backside-illuminated technology to improve clarity and image quality when working in dimly-lit conditions as well as increase the sensitivity to a native ISO 12800. Benefitting the performance of this sensor is the Bionz X image processor, which helps to produce images with smooth quality and tonal gradations as well as provide expedited performance throughout all aspects of the camera, including a continuous shooting rate of 10 fps in Speed Priority mode, shutter release lag of 0.008 sec., and Xavc S movie recording at 50 Mbps. The built-in Zeiss Vario-Sonnar T* 2.9x zoom lens provides a 35mm-equivalent focal length range of 24-70mm, covering wide-angle to portrait-length perspectives to suit working in a wide variety of environments. An f/1.8-2.8 maximum aperture benefits working in low lighting and controlling focus throughout the zoom range. Optical SteadyShot image stabilization is also available to help minimize the appearance of camera shake when working in dimly-lit conditions and with greater zoom magnifications. Furthermore, a built-in three-stop ND filter is incorporated into the camera's design to suit shooting in bright conditions with wider apertures and for greater control over how movement is depicted. The lens also features a Zeiss T* anti-reflective coating, which helps to reduce surface reflections, lens flare, and ghosting in order to produce imagery that is rich in contrast and clarity. Complementing the imaging capabilities of the Rx100 III is a sleek body design featuring both an electronic viewfinder and a tilting LCD screen. The 0.39" 1,440k-dot Svga Oled Tru-Finder has Zeiss T*-coated optics and provides a bright, clear means for eye-level viewing. It features a unique pop-up mechanism that helps to maintain the compact form factor of the camera when carrying or if preferring to work with the rear screen. The 3.0" 1,229k-dot Xtra Fine LCD incorporates WhiteMagic technology for easier visibility in bright conditions and its tilting design permits greater usability from high, low, and front-facing angles. Furthermore, built-in Wi-Fi connectivity with NFC allows instant image sharing to, as well as remote camera control and monitoring from, linked mobile devices. 20.1Mp 1" Exmor R BSI Cmos Sensor and Bionz X Image Processor The large 20.1 megapixel 1" Exmor R Cmos sensor features backside-illuminated technology to enhance its low-light capabilities to a native ISO 12800 while still retaining vivid clarity. Using Sony's Column A/D Conversion and area-specified noise reduction, images are rendered with impressive quality and smooth gradations between tones and colors due to the marked, intelligent reduction in apparent noise. Further enhancing imaging quality, detail reproduction technology works to increase the fine detail rendering capabilities for a more three-dimensional, realistic image quality while diffraction-reducing technology helps to enhance the optical qualities of the lens by suppressing diffraction that is common when working at smaller apertures. Additionally, aiding working in difficult lighting conditions, the sensitivity can be extended to an effective ISO 25600 when using Multi-Frame NR, which records and composites sequential images in order to attain high sensitivity with minimal noise. Also benefitting the image quality, as well as overall camera performance, is the Bionz X image processor, which provides continuous shooting up to 10 fps in Speed Priority Mode, 2.9 fps shooting with single-shot AF, a shutter lag time of just 0.008 sec., and a start-up time of 1.6 sec. Zeiss Vario-Sonnar T* Lens The built-in Zeiss Vario-Sonnar T* lens provides a 35mm-equivalent focal length range of 24-70mm, covering wide-angle to portrait length perspectives to suit working in a wide variety of shooting conditions. An f/1.8-2.8 maximum aperture benefits working in difficult lighting conditions throughout the entire zoom range and also enables greater control over focus placement for shallow depth of field imagery, which is further accentuated by a seven-blade diaphragm to produce a smooth out-of-focus quality. Nine aspherical elements, including two cemented AA (advanced aspherical) elements, are incorporated into the lens design to minimize chromatic aberrations throughout the zoom range to benefit creating sharp, clear imagery. The lens also features a Zeiss T* anti-reflective multi-layered coating to help minimize lens flare and ghosting in order to produce imagery with rich contrast and color neutrality. Benefitting the 2.9x reach of this lens, as well as supporting working in difficult lighting conditions and with longer shutter speeds, is Optical SteadyShot image stabilization, which helps to offset the effects of camera shake. When recording movies, the image stabilization utilizes an Intelligent Active Mode, which also uses electronic image stabilization to compensate for both camera shake and rolling shutter effects. Additionally, a neutral density 0.9 filter is incorporated into the camera's design, which provides a reduction of three stops in exposure to enable working in bright conditions with wider aperture settings and for greater control over how subject movement is rendered. Camera Design Within the compact design of the Rx100 III is both a high-resolution electronic viewfinder and a large rear LCD monitor. The 0.39" 1,440k-dot Svga Oled Tru-Finder EVF provides a bright, clear means for eye-level monitoring, which is well-suited to critical compositions and working in bright conditions. It features 100% frame coverage, a unique pop-up mechanism, and a Zeiss T* coating on the optics to reduce surface reflections and flare for enhanced visibility. Alternatively, a 3.0" 1,229k-dot Xtra Fine LCD screen is also available and features a tilting design (180° up, 45° down) to benefit working from high, low, and front-facing angles. WhiteMagic technology has been applied to the LCD's design, too, to increase effective brightness for easier viewing in bright lighting. When working with both viewing means, an integrated eye sensor automatically switches between both the EVF and Lcd. Additionally, the camera can be turned on simply by popping the EVF into place. For intuitive, SLR-like adjustments over a variety of camera settings, a manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, such as zoom, aperture, and Picture Effects. A step-zoom feature can be utilized, too, to allow instant switching between commonly used focal lengths. Full HD Video Recording Full HD 1920 x 1080 movies can be recorded in the high-quality Xavc S format, which uses a Long GOP (Group of Pictures) structure, Mpeg-4 Avc/h.264 video compression, and linear PCM audio compression, and saves within the MP4 container format. These compressed files permit recording times up to 29 minutes while allowing 50 Mbps video recording at 1080/60p, 1080/30p, 1080/24p, and 720/120p frame rates. Full-pixel readout helps to minimize any artifacts in recordings due to the ability to utilize data from the entire image sensor, which ultimately results in smooth, high-resolution recordings. Movies can also be recorded in the Avchd format, which is ideal for Hdtv playback and Blu-ray disc burning, and the MP4 format, which is ideal for uploading online. Additionally, when shooting for two purposes in mind, dual recording is possible in different formats-XAVC S and MP4 or Avchd and MP4-for the ability to instantly share footage while also having a higher quality version for subsequent editing. Benefitting advanced video applications, the Rx100 III also supports clean Hdmi output for recording uncompressed video via an optional external recorder and for real-time viewing on an accessory monitor. Recording frame rates include 24p, 60p, and 60i, and the shooting info display can be turned off during recording for a cleaner view when utilizing an external monitor. Built-In Wi-Fi Connectivity with NFC Built-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices, with no complex set-up required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, PlayMemories Camera Apps are also supported via the built-in Wi-Fi connection, and allow you to personalize the camera's features depending on specific shooting styles. Apps are available to suit creating portraits, detailed close-ups, sports, time lapse, motion shot, and other specific types of imagery. Other Camera Features A contrast-detection autofocus system works to acquire precise focus using single-shot or continuous AF modes. When working with moving subjects, Lock-on AF, with wide, center, and flexible spots, adjusts the target frame size as the subject moves throughout the image frame. Face detection and face registration technologies can be used to base focus on recognized faces and Eye AF is also available, which is a detail-oriented focusing function that prioritizes and dedicates focusing performance on a subject's pupil for sharply-rendered portraits. For manual focus control, DMF (Direct Manual Focus) and standard manual focus options are available. Benefitting precise manual focus, focus peaking can be used, which highlights edges of contrast within the frame for a more objective means of determining critical sharpness, or MF Assist is available, which enlarges the image for a better view of important details. A zebra function can be used for easier detection of exposure clipping to prevent overexposure. A dedicated Custom button permits assigning of one of 42 possible functions for instant, one-touch access to a chosen control. A digital level gauge detects pitch and roll types of movement and helps to produce even, consistent horizons and plumb verticals. Smile Shutter technology enables the camera to automatically release the shutter when a subject's smile is detected Multi Frame NR records consecutive images at a reduced ISO sensitivity and then composites them into a single image to realize higher effective sensitivity (up to an equivalent ISO 25600) with minimal image noise. Standard image compositing is comprised of four exposures and High image compositing utilizes 12 distinct exposures. Dynamic Range Optimizer (Dro) works to improve images featuring backlit subjects or scenes with high contrast where details can be lost in the shadows or highlights. This mode can be controlled automatically or fine-tuned using five settings. Picture Effect modes allow you to apply creative settings and emphasize certain facets of individual images for a richer, more aesthetic picture quality. Posterization (Color/B&W), Pop Color, Retro Photo, Partial Color (R/g/b/y), High Contrast Monochrome, Toy Camera, Soft High-Key, Soft Focus, HDR Painting, Rich-Tone Monochrome, Miniature, Watercolor, and Illustration modes are available. Creative Style settings provide control over how the camera processes images based on different predetermined styles: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, and Style Box. Within these settings, contrast, saturation, and sharpness can also be adjusted depending on personal preference. To extend the effective reach of the optical zoom lens, Clear Image digital zoom can be used to intelligently magnify scenes up to 5.8x at full-resolution. This digital zoom technology uses an intelligent interpolation process to minimize the amount of image degradation in order to produce realistic, high-quality images. In-camera creation of 4K slide shows is possible for rich playback to ultra high definition televisions. An Hdmi port is incorporated into the camera's design, too, to enable direct connection to HDTVs. Triluminos Color support is supported to produce rich, natural colors when imagery is viewed on a Triluminos Display. The included AC adapter and USB cable permits in-camera charging of the rechargeable Lithium-ion battery.
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Sony LCJ-RXE Case for Cyber-shot DSC-RX10 at 455.70 MYR from Lazada
-18%
Sony LCJ-RXE Case for Cyber-shot DSC-RX10
RM 455.70 RM 558.00
Lazada
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Sony Vertical Soft Carrying Case for Cyber-shot RX100, RX100II (Black) at 249.00 MYR from Lazada
-50%
Sony Vertical Soft Carrying Case for Cyber-shot RX100, RX100II (Black)
RM 249.00 RM 499.00
Lazada
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Sony MPK-PEA Marine Pack for Cyber-shot DSCP73 & DSCP93 Digital Cameras at 99.00 MYR from Lazada
-75%
Sony MPK-PEA Marine Pack for Cyber-shot DSCP73 & DSCP93 Digital Cameras
RM 99.00 RM 399.00
Lazada
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Sony Official Cyber-shot DSC-RX10 II Digital Camera( MALAYSIA WTY) at 4777.00 MYR from Lazada
-9%
Sony Official Cyber-shot DSC-RX10 II Digital Camera( MALAYSIA WTY)
RM 4777.00 RM 5299.00
Lazada
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Sony Cyber-shot DSC-RX1R II Digital Camera at 13288.00 MYR from Lazada
-11%
Sony Cyber-shot DSC-RX1R II Digital Camera
RM 13288.00 RM 14999.00
Lazada
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Sony Cyber-shot DSC W810 Digital Camera-Black (Malaysia ) Case +Memory Card at 380.00 MYR from Famcart
Sony Cyber-shot DSC W810 Digital Camera-Black (Malaysia ) Case +Memory Card
RM 380.00
Famcart
Lightweight and compact, the silver Cyber-shot Dsc-W810 Digital Camera from Sony is a point and shoot that features a 20.1 megapixel 1/2.3" Super HAD CCD sensor for considerable image quality and a professional Sony 6x optical zoom lens with a 35mm equivalent focal length of 26-156mm providing you with a diverse wide-angle to telephoto shooting range. A bright 2.7" Clear Photo LCD 230k-dot monitor allows you to clearly view your photos and high-quality 720p HD videos. For more zoom, a 12x digital zoom function doubles the camera's reach and Sony's SteadyShot Image Stabilization with Active Mode compensates for camera shake to help provide clearer images with minimal blur and low noise, even while you stroll around. For shooting at an even wider angle, try the 360˚ Sweep Panorama, which allows you to press the shutter button and sweep your camera around to gather in your entire landscape and take many high-resolution images and automatically combine them into one photograph. Taking pictures has never been easier. Use the camera's Easy Mode for simplifying your menu and Party Mode to take bright and clear indoor shots in low light. To avoid missing those smiling faces in your shots, simply turn on Smile Shutter Technology, which takes a picture whenever a smile is detected, based on your preferences. For convenient charging, a USB cable is available with the camera allowing you to charge your device right from your computer. 20.1 MP 1/2.3" Super HAD CCD Sensor The 1/2.3" Super HAD CCD sensor features 20.1 megapixels, providing you with high-quality, high-resolution images with considerable contrast and clarity of detail. Optical 6x Zoom 26-156mm Lens & 12x Digital Zoom The Sony 4.6-27.6mm f/3.5-6.5 lens has an optical 6x zoom and features an equivalent 35mm focal length of 26-156mm, which provides you with a convenient wide angle to telephoto range. For shooting at long distances, a 12x digital zoom option maintains a high-quality image while effectively doubling your focal length. SteadyShot Image Stabilization Reduces Blur Shoot smooth video and photos with SteadyShot Image Stabilization with Intelligent Active Mode, which reduces blur and helps deliver sharp detail with low noise even when you take pictures while walking. 2.7" Clear Photo LCD 230k-Dot Monitor A bright 2.7" 230k-dot Clear Photo LCD monitor allows you 5 stops of brightness control for viewing your images in all sorts of lighting conditions such as outside in the sun or indoors at night and features a grid display for when you need extra help in composing your photos. 720p HD Movie Mode Shoot 1280 x 720 high definition movies at 30fps to create high quality videos with full use of optical zoom in 29 minute segments. After transferring the videos to your computer, use the internet to upload them to your favorite social media website. Easy Shooting with Party Mode When shooting indoors at night, Party Mode combines advanced flash optimized settings for Iso, exposure and chromatic intensity, which provides bright and clear photographs even when your subject is moving. 360˚ Sweep Panorama To achieve an even wider angle, simply press the shutter button and sweep the camera around while the camera continuously shoots at a high speed to deliver a seamlessly stitched and high-quality panoramic image. Use it to capture wide landscapes, or go full circle with up to a 360˚ panorama for more creative images. Smile Shutter Technology Automatically capture smiles the moment they happen. Simply press the Smile Shutter button to turn on the feature and leave the rest to the camera. You can indicate the degree of smile detection sensitivity and even choose adult or child smile priority. When Intelligent Auto is on, you can use the Smile Shutter mode with Intelligent Scene Recognition to capture smiles with settings optimized for that particular scene such as during difficult shooting conditions with twilight and backlighting. Creative Shooting with Picture Effects Bring ordinary landscapes and portraits to life, by heightening the mood and enhancing certain attributes with Picture Effects. A variety of creative options include four modes for your still images, four modes for movies, and three more modes for applying towards your panoramic shots. Simplify the Camera Menu with Easy Mode When shooting in Easy Mode the menu is simplified by eliminating various extra layers and making your shooting experience easier and more enjoyable. Should you want more detailed options for your shot, simply turn off the feature, and return to the normal menu. Convenient USB Charging for Battery To charge your battery on the go, simply connect your camera via the USB port on your computer and/or a power supply for a quick and convenient charging option. Spec : Imaging Pixels Actual: 20.4 Megapixel Effective: 20.1 Megapixel Sensor 1/2.3" Super HAD CCD File Formats Still Images: Jpeg Movies: AVI Max Resolution 20.1 MP: 5152 x 3864 Aspect Ratio 4:3, 16:9 Image Stabilization Optical Color Spaces sRGB Optics Lens Efl: 4.6-27.6mm (35 mm equivalent: 26-156mm) Aperture: f/3.5 (W) - 6.5 (T) Zoom Optical: 6x Digital: 12x Focus Range Wide: 0.16' (5 cm) - Infinity Telephoto: 3.28' (100 cm) - Infinity Exposure Control ISO Sensitivity 100-3200 Shutter 2 - 1/1500 in Auto Mode 1 - 1/1500 in Program Mode Exposure Metering Center-weighted, Multi, Spot Exposure Modes Modes: Intelligent Auto, Programmed Auto, Scene Selection Compensation: -2 EV to +2 EV (in 1/3 EV steps) Shooting Modes Beach Gourmet High Sensitivity Landscape Night Portrait Night Scene Pet Mode Portrait Snow Soft Skin White Balance Modes Auto, Cloudy, Daylight, Flash, Fluorescent, Incandescent Burst Rate Up to 1 fps at 20.4 MP for up to 100 frames Self Timer 10 Sec, 2 Sec Flash Flash Modes Advanced Flash Auto Flash On Off Slow Sync Built-in Flash Yes Maximum Effective Flash Range Wide: 1.31 - 10.50' (0.4 - 3.2 m) Telephoto: 3.28 - 5.71' (1 - 1.74 m) Wide: Up To 21.33' (6.5 m) Telephoto: Up To 11.48' (3.5 m) External Flash Connection None Memory Memory Card Type Memory Stick Duo Memory Stick Pro Duo Memory Stick PRO Duo (High Speed) Memory Stick PRO HG-Duo Memory Stick Xc-Hg Duo Memory Stick Micro Memory Stick Micro (M2) SD Sdhc Sdxc microSD microSDHC microSDXC Recording Video Recording Yes Resolution 1280 x 720: 30 fps 640 x 480: 30 fps 320 x 240: 30 fps Video Video Clip Length Up to 29 MinLimited by Memory Card Capacity Audio Recording With Video, Mono Viewfinder/Display Viewfinder Type None Screen 2.7" LCD Rear Screen (230,400 pixels) Connectivity/System Requirements Connectivity AV / USB Multi, USB 2.0 Wi-Fi None Power Battery 1x Np-Bn Rechargeable Lithium-Ion Battery Pack, 3.6 VDC AC Power Adapter Ac-Ub10C (Included) Physical Dimensions (WxHxD) 3.8 x 2.2 x 0.8" / 96.8 x 55.5 x 20.9 mm Weight 3.92 oz / 111 g Packaging Info Package Weight 0.7 lb Box Dimensions (LxWxH) 4.4 x 3.3 x 2.4" Packaging Including : 1) Sony W810 Camera X 1pcs (4905524971699) 2)Sync Cable X 1pcs 3) Memory Card Sony 8GB X 1pcs (4905524728330) 4) Sony Case X 1pcs (4905524704563) Product Code 4905524971699 Warranty Period 1 years Warranty Type Sony Malaysia
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Sony LCS-CSVCB Soft Case for Cyber-shot Digital Camera Dust Resistant /GENUINE at 74.00 MYR from Lazada
-29%
Sony LCS-CSVCB Soft Case for Cyber-shot Digital Camera Dust Resistant /GENUINE
RM 74.00 RM 105.00
Lazada
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Sony Cyber-shot RX1R II at 14600.00 MYR from Lazada
-14%
Sony Cyber-shot RX1R II
RM 14600.00 RM 17000.00
Lazada
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Sony LCS-U11 Soft Carrying Case / Camera Bag / DSLR HD Camcorder NEX Cyber-shot Shoulder Bag / Movable Interior Divider / Memory Stick Holder / Camera Bag at 98.40 MYR from Qoo10
Sony LCS-U11 Soft Carrying Case / Camera Bag / DSLR HD Camcorder NEX Cyber-shot Shoulder Bag / Movable Interior Divider / Memory Stick Holder / Camera Bag
RM 98.40
Qoo10
Sony LCS-U11 Soft Carrying Case / Camera Bag / DSLR HD Camcorder NEX Cyber-shot Shoulder Bag / Movable Interior Divider / Memory Stick Holder / Camera Bag
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Sony W810 Cyber-shot DSC Digital Camera 21.MP 6x Optical Zoom at 448.00 MYR from Lazada
-25%
Sony W810 Cyber-shot DSC Digital Camera 21.MP 6x Optical Zoom
RM 448.00 RM 599.00
Lazada
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Sony Vertical Soft Carrying Case for Cyber-shot RX100, RX100II (Black) at 249.00 MYR from Lazada
-50%
Sony Vertical Soft Carrying Case for Cyber-shot RX100, RX100II (Black)
RM 249.00 RM 499.00
Lazada
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Sony LCJ-RXF Premium Jacket Case for Cyber-shot (Black) at 317.00 MYR from Lazada
Sony LCJ-RXF Premium Jacket Case for Cyber-shot (Black)
RM 317.00
Lazada
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Sony Nixxell Battery for NP-BX1 BC-CSX BC-TRX and Cyber-shot DSC-HX50V DSC-HX300 DSC-RX1 DSC at 90.00 MYR from Qoo10
Sony Nixxell Battery for NP-BX1 BC-CSX BC-TRX and Cyber-shot DSC-HX50V DSC-HX300 DSC-RX1 DSC
RM 90.00
Qoo10
Nixxell Battery for Sony NP-BX1 BC-CSX BC-TRX and Sony Cyber-shot DSC-HX50V DSC-HX300 DSC-RX1 DSC
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Sony Official Cyber-shot DSC-RX10 III Digital Camera( MALAYSIA WTY) at 5950.00 MYR from Lazada
-14%
Sony Official Cyber-shot DSC-RX10 III Digital Camera( MALAYSIA WTY)
RM 5950.00 RM 6999.00
Lazada
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Sony Cyber-shot DSC-RX100M3 at 2787.00 MYR from Qoo10
Sony Cyber-shot DSC-RX100M3
RM 2787.00
Qoo10
●サイバーショット DSC-RX100M3
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Sony Cyber-shot DSC-RX100 III Digital Camera + 8GB + Case at 2490.00 MYR from Camera2U
Sony Cyber-shot DSC-RX100 III Digital Camera + 8GB + Case
RM 2490.00
Camera2U
The Sony Cyber-shot Dsc-Rx100 III Digital Camera is a versatile and advanced point-and-shoot featuring a large 20.1 megapixel 1" Exmor R Cmos sensor to produce high-resolution still imagery and full HD video. This sensor's design utilizes backside-illuminated technology to improve clarity and image quality when working in dimly-lit conditions as well as increase the sensitivity to a native ISO 12800. Benefitting the performance of this sensor is the Bionz X image processor, which helps to produce images with smooth quality and tonal gradations as well as provide expedited performance throughout all aspects of the camera, including a continuous shooting rate of 10 fps in Speed Priority mode, shutter release lag of 0.008 sec., and Xavc S movie recording at 50 Mbps. The built-in Zeiss Vario-Sonnar T* 2.9x zoom lens provides a 35mm-equivalent focal length range of 24-70mm, covering wide-angle to portrait-length perspectives to suit working in a wide variety of environments. An f/1.8-2.8 maximum aperture benefits working in low lighting and controlling focus throughout the zoom range. Optical SteadyShot image stabilization is also available to help minimize the appearance of camera shake when working in dimly-lit conditions and with greater zoom magnifications. Furthermore, a built-in three-stop ND filter is incorporated into the camera's design to suit shooting in bright conditions with wider apertures and for greater control over how movement is depicted. The lens also features a Zeiss T* anti-reflective coating, which helps to reduce surface reflections, lens flare, and ghosting in order to produce imagery that is rich in contrast and clarity. Complementing the imaging capabilities of the Rx100 III is a sleek body design featuring both an electronic viewfinder and a tilting LCD screen. The 0.39" 1,440k-dot Svga Oled Tru-Finder has Zeiss T*-coated optics and provides a bright, clear means for eye-level viewing. It features a unique pop-up mechanism that helps to maintain the compact form factor of the camera when carrying or if preferring to work with the rear screen. The 3.0" 1,229k-dot Xtra Fine LCD incorporates WhiteMagic technology for easier visibility in bright conditions and its tilting design permits greater usability from high, low, and front-facing angles. Furthermore, built-in Wi-Fi connectivity with NFC allows instant image sharing to, as well as remote camera control and monitoring from, linked mobile devices. 20.1Mp 1" Exmor R BSI Cmos Sensor and Bionz X Image Processor The large 20.1 megapixel 1" Exmor R Cmos sensor features backside-illuminated technology to enhance its low-light capabilities to a native ISO 12800 while still retaining vivid clarity. Using Sony's Column A/D Conversion and area-specified noise reduction, images are rendered with impressive quality and smooth gradations between tones and colors due to the marked, intelligent reduction in apparent noise. Further enhancing imaging quality, detail reproduction technology works to increase the fine detail rendering capabilities for a more three-dimensional, realistic image quality while diffraction-reducing technology helps to enhance the optical qualities of the lens by suppressing diffraction that is common when working at smaller apertures. Additionally, aiding working in difficult lighting conditions, the sensitivity can be extended to an effective ISO 25600 when using Multi-Frame NR, which records and composites sequential images in order to attain high sensitivity with minimal noise. Also benefitting the image quality, as well as overall camera performance, is the Bionz X image processor, which provides continuous shooting up to 10 fps in Speed Priority Mode, 2.9 fps shooting with single-shot AF, a shutter lag time of just 0.008 sec., and a start-up time of 1.6 sec. Zeiss Vario-Sonnar T* Lens The built-in Zeiss Vario-Sonnar T* lens provides a 35mm-equivalent focal length range of 24-70mm, covering wide-angle to portrait length perspectives to suit working in a wide variety of shooting conditions. An f/1.8-2.8 maximum aperture benefits working in difficult lighting conditions throughout the entire zoom range and also enables greater control over focus placement for shallow depth of field imagery, which is further accentuated by a seven-blade diaphragm to produce a smooth out-of-focus quality. Nine aspherical elements, including two cemented AA (advanced aspherical) elements, are incorporated into the lens design to minimize chromatic aberrations throughout the zoom range to benefit creating sharp, clear imagery. The lens also features a Zeiss T* anti-reflective multi-layered coating to help minimize lens flare and ghosting in order to produce imagery with rich contrast and color neutrality. Benefitting the 2.9x reach of this lens, as well as supporting working in difficult lighting conditions and with longer shutter speeds, is Optical SteadyShot image stabilization, which helps to offset the effects of camera shake. When recording movies, the image stabilization utilizes an Intelligent Active Mode, which also uses electronic image stabilization to compensate for both camera shake and rolling shutter effects. Additionally, a neutral density 0.9 filter is incorporated into the camera's design, which provides a reduction of three stops in exposure to enable working in bright conditions with wider aperture settings and for greater control over how subject movement is rendered. Camera Design Within the compact design of the Rx100 III is both a high-resolution electronic viewfinder and a large rear LCD monitor. The 0.39" 1,440k-dot Svga Oled Tru-Finder EVF provides a bright, clear means for eye-level monitoring, which is well-suited to critical compositions and working in bright conditions. It features 100% frame coverage, a unique pop-up mechanism, and a Zeiss T* coating on the optics to reduce surface reflections and flare for enhanced visibility. Alternatively, a 3.0" 1,229k-dot Xtra Fine LCD screen is also available and features a tilting design (180° up, 45° down) to benefit working from high, low, and front-facing angles. WhiteMagic technology has been applied to the LCD's design, too, to increase effective brightness for easier viewing in bright lighting. When working with both viewing means, an integrated eye sensor automatically switches between both the EVF and Lcd. Additionally, the camera can be turned on simply by popping the EVF into place. For intuitive, SLR-like adjustments over a variety of camera settings, a manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, such as zoom, aperture, and Picture Effects. A step-zoom feature can be utilized, too, to allow instant switching between commonly used focal lengths. Full HD Video Recording Full HD 1920 x 1080 movies can be recorded in the high-quality Xavc S format, which uses a Long GOP (Group of Pictures) structure, Mpeg-4 Avc/h.264 video compression, and linear PCM audio compression, and saves within the MP4 container format. These compressed files permit recording times up to 29 minutes while allowing 50 Mbps video recording at 1080/60p, 1080/30p, 1080/24p, and 720/120p frame rates. Full-pixel readout helps to minimize any artifacts in recordings due to the ability to utilize data from the entire image sensor, which ultimately results in smooth, high-resolution recordings. Movies can also be recorded in the Avchd format, which is ideal for Hdtv playback and Blu-ray disc burning, and the MP4 format, which is ideal for uploading online. Additionally, when shooting for two purposes in mind, dual recording is possible in different formats-XAVC S and MP4 or Avchd and MP4-for the ability to instantly share footage while also having a higher quality version for subsequent editing. Benefitting advanced video applications, the Rx100 III also supports clean Hdmi output for recording uncompressed video via an optional external recorder and for real-time viewing on an accessory monitor. Recording frame rates include 24p, 60p, and 60i, and the shooting info display can be turned off during recording for a cleaner view when utilizing an external monitor. Built-In Wi-Fi Connectivity with NFC Built-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices, with no complex set-up required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, PlayMemories Camera Apps are also supported via the built-in Wi-Fi connection, and allow you to personalize the camera's features depending on specific shooting styles. Apps are available to suit creating portraits, detailed close-ups, sports, time lapse, motion shot, and other specific types of imagery. Other Camera Features A contrast-detection autofocus system works to acquire precise focus using single-shot or continuous AF modes. When working with moving subjects, Lock-on AF, with wide, center, and flexible spots, adjusts the target frame size as the subject moves throughout the image frame. Face detection and face registration technologies can be used to base focus on recognized faces and Eye AF is also available, which is a detail-oriented focusing function that prioritizes and dedicates focusing performance on a subject's pupil for sharply-rendered portraits. For manual focus control, DMF (Direct Manual Focus) and standard manual focus options are available. Benefitting precise manual focus, focus peaking can be used, which highlights edges of contrast within the frame for a more objective means of determining critical sharpness, or MF Assist is available, which enlarges the image for a better view of important details. A zebra function can be used for easier detection of exposure clipping to prevent overexposure. A dedicated Custom button permits assigning of one of 42 possible functions for instant, one-touch access to a chosen control. A digital level gauge detects pitch and roll types of movement and helps to produce even, consistent horizons and plumb verticals. Smile Shutter technology enables the camera to automatically release the shutter when a subject's smile is detected Multi Frame NR records consecutive images at a reduced ISO sensitivity and then composites them into a single image to realize higher effective sensitivity (up to an equivalent ISO 25600) with minimal image noise. Standard image compositing is comprised of four exposures and High image compositing utilizes 12 distinct exposures. Dynamic Range Optimizer (Dro) works to improve images featuring backlit subjects or scenes with high contrast where details can be lost in the shadows or highlights. This mode can be controlled automatically or fine-tuned using five settings. Picture Effect modes allow you to apply creative settings and emphasize certain facets of individual images for a richer, more aesthetic picture quality. Posterization (Color/B&W), Pop Color, Retro Photo, Partial Color (R/g/b/y), High Contrast Monochrome, Toy Camera, Soft High-Key, Soft Focus, HDR Painting, Rich-Tone Monochrome, Miniature, Watercolor, and Illustration modes are available. Creative Style settings provide control over how the camera processes images based on different predetermined styles: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, and Style Box. Within these settings, contrast, saturation, and sharpness can also be adjusted depending on personal preference. To extend the effective reach of the optical zoom lens, Clear Image digital zoom can be used to intelligently magnify scenes up to 5.8x at full-resolution. This digital zoom technology uses an intelligent interpolation process to minimize the amount of image degradation in order to produce realistic, high-quality images. In-camera creation of 4K slide shows is possible for rich playback to ultra high definition televisions. An Hdmi port is incorporated into the camera's design, too, to enable direct connection to HDTVs. Triluminos Color support is supported to produce rich, natural colors when imagery is viewed on a Triluminos Display. The included AC adapter and USB cable permits in-camera charging of the rechargeable Lithium-ion battery.
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