Own an amazing mobile camera with Sony Ericsson Malaysia
- Sony Ericsson—a joint venture of two coincidental crises
- Audial and visually pleasing mobile, that’s Sony Ericsson!
- Sony Ericsson’s new Sony mobile technology
Sony Ericsson is a joint venture established on October 1, 2001 by the Japanese consumer electronics giant Sony Corporation and Swedish telecommunications company Ericsson to produce mobile phones. Sony Ericsson was formed because of two coincidental crises faced by the two firms.
Ericsson was a major telecommunications manufacturer with huge success from 1930s till mid 1990s as mobile telephone demand increased tremendously. Ericsson even became a global leader with 17% share of sales, with sales up to 32 million in 1999. However, the success was short-lived as its summer semi-annual report in 1998 was showing slower invoicing and price press. The demand for mobile phones was shifting to cheaper, less advanced models made by Finnish company Nokia, who had a stronger eye for market segmentation, more efficient production and better design. So, Ericsson was facing a crisis as consumers quickly shifted towards cheaper and durable Nokia.
Sony on the other hand was finding difficulties in its venture into the mobile market. Even though Sony corporation had its expertise in electronics, mobile telecommunications at that time was a fairly new field for the Japanese firm. Furthermore, it was time for Sony to penetrate into the mobile technology (don’t want to lose out to the advancement in technology, right?). So, this Sony Ericsson venture enable both firms to combine Sony's consumer electronics expertise with Ericsson's technological knowledge in the communications sector.
In August 2001, Sony Ericsson completed the merger and started operations with a workforce of 3,500 employees. Sony Ericsson focused in making mobile phones include: music, camera, business (web and email), design, eco-friendly and budget focused phones.
Sony Ericsson mobile phones were created to suit people who like music and photography. Infused with Sony Corporation advanced technology in camera lens making and audio mastery. Sony Ericsson phone series and audio systems are of top notch quality!
Among the most popular Sony Ericsson mobile phone include:
Sony Walkman W series – full-function MP3 player, paired with Sony engineered plug-in earphones that will allow you to enjoy music to its fullest potential
Sony Cybershot series – with its xenon flash feature, capturing pictures in dark or brightly lit spaces is easy with a button, many phone owners are still using this series models today as a portable pocket camera (although Wi-Fi connection and Bluetooth functions have its limited capabilities. But you can enjoy pressing actual buttons with these phones).
Over the years, Sony Ericsson has also advanced in its hand phone making technology with the launch of its Sony Ericsson Xperia smartphones and tablets range. Inspired by the playful, the inquisitive, and the adventurous nature of the new generation, Sony Ericsson strives to create the best of technologies in beautiful and high-quality design that will help this modern generation go about their daily livelihoods.
The Xperia Z series
Capture unforgettable moments in the highest definition with Sony’s superior Cyber-shot and Handycam technologies. The Xperia Z series allows users to capture detailed photos, even in low light. This is made possible with the world’s first ISO 12800 sensitivity in this smartphone along with the Sony’s G Lens, ExmorRS™ mobile sensor, and BIONZ™ mobile processing engine. The Xperia M4 Aqua model is a must-have for underwater picture taking, fully waterproof allows you to use it even when the weather is raining cats and dogs.
Besides being an outstanding media capturing tool, it also has an unprecedented 2-day battery life (which many modern smartphones nowadays does not have). So, you won’t have to always recharge it while on the go and with the unique STAMINA mode, you can even do more things for longer (up to 7 days on minimal usage like calls, texting, emails and brief videos viewing).
Xperia Z series also offer even more amazing quality of sounds with Sony’s High-Resolution Audio and noise-cancelling headsets. The Xperia Z3 and Xperia Z3 Compact models also offer vivid views on its screen made of Sony BRAVIA TV technology (be it outdoors under the bright sun, no glares!).
Besides that, good news for the gaming geeks! As you can now connect selected Sony smart phones and tablets with the Sony PS4™ Remote Play3. So, you can fight aliens in the attic or zombies in the garden just by simply connecting the PlayStation®4 to your handheld devices and play your favorite PS4™ games wherever you are!