New! COASTAL CRUSH SUMMER 2017 COLLECTION Dripping popsicles, the scent of sunscreen, vacations to faraway places. These are all synonymous with summer fun. But perhaps the most exciting part of summer? The summer fling. No hassles, no commitments, just the fun of the flirt. Grab that hottie in the boardies across the way and step outside your comfort zone. It’s time to be adventurous with no regrets! So, tell your coastal crush to meet you at the boardwalk for a midnight makeout. No shoes necessary for this rendezvous – all the better to sneak out of your family’s hotel room. ;) ORLY Made with ♥ in L.A. Developed + Manufactured at our HQ in Los Angeles, CA since 1975. IT ALL STARTS WITH INNOVATION. 2015 marks 40 fabulous years in the nail care industry for ORLY. From the conception of the timeless nail looks such as the Original French Manicure®; cutting-edge color, treatments, textures and design, to what's new and next in nails, it's all been created by the brains and beauty lovers at ORLY in LA. This year, ORLY celebrates its long-time love affair with Los Angeles with the Made in L.A. campaign, inspired by the people, places and heartbeat of the city of angels. THE ORIGINAL FRENCH MANICURE In 1975, Jeff Pink created a natural nail look to help screen actresses speed up the time between wardrobe changes. Simple, classic and feminine, this time-saving manicure accentuated the nails without ever upstaging the outfit. Stylists and starlets loved the new look that quickly spread through the fashion world. Once it hit the runways of Paris Jeff knew he had the perfect name… the French Manicure! THE COLORS At ORLY we never stop looking for the next big idea. By keeping hot on the heels of the latest trends, our talented team of color experts deliver the bright ideas, hot colors and bold textures our fans love. Color is the foundation of everything we do. It is our heart, and soul, and the reflection of our multi-faceted personality. Full of the classics, the revolutionary and time-tested fan favorites the ORLY Permanent Color Collection has something for everyone. Formulated without DBP, Formaldehyde and Toulene. AIL TREATMENTS Beautiful manicures and pedicures start with strong, healthy nails. ORLY provides a comprehensive line of products and tools that prep, nourish, protect, add shine and shorten dry time. ORLY makes it easy to choose the right products, ensuring optimal results for every level of expertise. We also offer step-by-step videos and written tutorials to help you perfect the hottest new nail looks at home. THE GRIPPER CAP New sleek ergonomic design, same great soft grip! ORLY's Patented Gripper Cap™ continues to be the professional choice for easy opening and precision performance.