Muji has been around for over 20 years and since its conception, customers have praised its minimalist approach seen in all their products. It carries an array of products ranging from food to automotive. In Southeast Asia itself, Muji has opened more that 50 flagship stores.
Why Minimal Aesthetic Pushed Muji Malaysia into Worldwide Recognition
Do you know that there are a group of people who call themselves “Mujirers”? Mujirers are basically customers who are loyal to the brand and would purchase every kind of products from Muji to fill their homes. These Mujirers prove that Muji has become a household name to be reckoned with. The five points below are some of the reasons why Muji’s design and straightforward products became customers’ favorites throughout the world.
No frills, all function
Customers would sometimes get attracted to products with appealing packaging and empty promises. However, more often than not, those products will not meet the promises they made and its quality will decrease over time. With minimal design, Muji urges its customers to focus on the product quality instead of the packaging. Other than that, the simplicity of the products allows customers from any backgrounds to understand its functionality. It’s easy for these customers to use the products regardless of where they’re from or what language they speak.
Value for your money
Because of its design and no-brand policy, Muji’s prices are affordable. The brand wants the customers to pay solely for the product and not the packaging, as it can increase the price of the items. The materials that Muji uses also plays a big part in the affordability of its products. Muji prefers to use unfinished, raw, and natural materials like linen, unbleached cotton, bare metals, and rattan. These materials are not only cheap but they have longer shelf lives. Your Muji products will probably withstand the test of time because it doesn’t follow fleeting trends, long-lasting, and durable.
The consumerist and capitalist nature of today’s society means there so many competing brands in the market today. Production demands will go up and companies will find a way to cut costs and maximize profit. This could be the reason why there are so many products made in developing countries like China, Indonesia, and India where production cost is so little, it won’t ever hurt the company’s budget. That’s why Muji’s Japanese pedigree attracts many customers who seek an alternative to Chinese-made products.
Although Muji outlets can be found in nearly all major cities in the world, the brand still retains some of its exclusivity by limiting marketing and advertising. You will unlikely see a big billboard ad telling you why and where to buy Muji products. The no-brand policy makes the brand seem exclusive, only those who have heard about their products will be able to purchase it. And because of its simplicity, Muji products appeal to a specific demographic that looks for under-the-radar brands to appear unique and elite.
Strong brand identity
Muji is usually private about any collaborations or manufacturing details. Perhaps this is to maintain the exclusivity discussed above, but maybe also to keep the focus on the products rather than on the behind-the-scenes facts. Muji rarely promotes their collaborations because if they do, it means they are trying to create a “brand” or a name for the company. However, some collaborations have been publicized like a partnership with Germany’s oldest furniture-maker, Thonet, and industrial designers Naoto Fukusawa and Sam Hecht. Although Muji products do not have any brand name printed on it, one can distinguish its items from any other brands.
The Best Muji Products
Muji has many divisions, including Muji florist, home furnishing, campsite, café, and restaurant. However, the classic retail items are still the favorites among customers. The following are just some of Muji’s best-selling products in Japan and beyond.
- Muji storage – Some of the best-selling Muji storage includes the clear acrylic shelves and boxes.
- Muji stationery – The Muji notebook, gel ink pens, and the arch binders are some of their top stationery
- Muji skincare – Muji has a line of skin care products that includes the Light Toning Water, Moisturizing Milk, and Mild Cleansing Oil.
- Muji bags – People would often come to Muji to purchase their travel bags and accessories because they’re durable and you can fit many items inside.
- Muji interior – One of the top-selling furniture from the Muji Home & Living line is the Felt Grey Sofabed that can quickly be unfolded, dry-cleaned, is compact, and comfortable to be slept on.
Like stated above, you can easily find Muji stores in any major Southeast Asian cities but you can also browse through the brand's collection through Muji online. Besides Muji’s online shop, you can purchase the products from other online sellers found here on iPrice. Start implementing simplicity and minimalism in your everyday life with Muji Malaysia.