The birth of the Blue Jean
When jeans are mentioned, Levi’s will obviously be the first brand that would pop in your mind. But how much do you really know about this iconic and history changing brand? It all dates back to May 20th in 1873 which marked as an historic day for it was the birth of the blue jean. It was on this very day that Levi Strauss and Jacob Davis received a U.S. patent on the process of putting rivets in men’s work pants for the very first time.
It all came down to when Jacob was asked to make a pair of pants for a local labourer that wouldn’t fall apart. This was when he had the idea of putting metal rivets at points of strain which became an instant hit. He then chose Levi Strauss from whom he had purchased the cloth to make his riveted pants to become his business partner. The very first riveted clothing was made and sold and the very first jeans was made out of denim and within a very short time, the jean was a bona fide success.
Today, thanks to the act of placing rivets in those traditional pants, we get to enjoy what has become the most popular apparel on earth that is owned by everyone. . From its innovative successes, Levi’s has grown its production to more than just denim jeans for men, expanding to kid’s wear as well as women’s wear.
The horses’ strength
It is very easy to distinguish a pair of Levi’s jeans. Apart from its classic wash look, once you see the two horses logo, you’ll know right away that it is Levi’s. This logo truly reflects the durability and strength of Levi’s clothing. While this logo first came to existence in 1886, it still rings true today and can still be found on many of Levi’s clothing items.
At the forefront of innovation
Over the years, Levi’s has been known to come up with numerous innovations that have made a big impact in the way clothing is made.
1934: Levi’s makes the first denim jeans for ladies called “Lady Levi’s”. While they had similar features as the men’s classic 501 jeans, they were nipped in the waist to make it more feminine.
1960s: Pre-shrunk Levi’s jeans were introduced so that people won’t have the problem of shrinking jeans after they are being washed.
1964: The Sta-Prest process patented by Levi Strauss & Co. was introduced and enabled the creation of permanent creases on trousers and shirts. This process was reintroduced and featured in Levi’s 2012 Spring Collection.
2010: The Curve ID Jeans were introduced for women. With a study of more than 60,000 body scans of women with different body shapes around the world, the Curve ID was formed. This revolutionary fit system enabled them to create jeans that would fit different body types.
2011: Levi’s comes up with a Commuter line- a multifunctional performance product designed for cyclists.
Which pair suits you best?
Skinnies: Calling all petite girls, skinnies are definitely the jeans for you! Accentuate your gorgeous legs and embrace your body with a pair of skinny jeans.
Straight: If you are unsure which body shape category you fit into, straight cut jeans are your safest bet. Elongate your legs and look fabulous in a pair of straight cut jeans.
Boyfriend: Totally in trend, boyfriend jeans are great for voluptuous girls. This hip, modern and fresh look will surely make you feel like you are on top of the world.
Boot cut: For the sexy girls with curves, the boot cut jeans are perfect for you. Flatter those curves with these pair of jeans and you will surely get heads turning.
Get your pair of Levi’s jeans now!
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