Jacob’s Original Cream Crackers is a household name in Malaysia and is much loved by the locals. The brand has been providing Malaysians with high-quality, delicious biscuits for over 60 years. While the manufacturing process and branding have evolved, the original recipe and distinctive taste that is known by the local fans has remained the same.

Who owns Jacob's Crackers? | Is cream crackers good for health?

Jacob Groceries

Jacob's Biscuit - Iconic Brand Loved by Locals

Packed with Nutrients for Your Daily Needs

All of Jacob’s products contain all the nutrients needed to contribute to a well-balanced diet. Each pack of Jacob’s Cream Cracker contains enough fibre, vitamins, and minerals for you to get through the day. They're formulated with Actimix, a unique combination of essential nutrients where each cracker contains a minimum of 70% wheat cereal content and is 30% less fat.

Delicious Taste and Variety for Everyone

Jacob’s range of products has grown significantly throughout its existence. The brand started with only their original cream cracker variant but now offers a wide selection of cream crackers and biscuits, all made with quality ingredients and are packed with nutrients. The line-up of products from the brand includes the original Cream Cracker and its other variants such as Weetameal, Hi-Fibre, Low Salt Hi-Fibre, Hi-Iron, and Hi-Cal as well as the highly popular Oatmeal biscuits.

Jacob’s crackers are delicious on their own but can also be eaten with other toppings like butter or margarine. In Malaysia, Jacob biscuit is known as a great snack to accompany hot drinks like chocolate malt beverages and coffee.

Aside from their iconic tin packaging, Jacob’s products also come in economy packs so you’ll get more value for your money, and On-The-Go packs so you can bring the great taste of Jacob’s products wherever you go.

Frequently Asked Questions About Jacob's Malaysia

Who Owns Jacob's Cream Crackers?

Jacob's Malaysia is currently owned by Mondelez International Malaysia. Mondelez International is a multinational confectionery, food, holding, and beverage, and snack food company.

Is Cream Cracker Good for Health?

Cream crackers contain essential nutrients such as Vitamin A, B1, B2, B3, B3, Calcium, Iron, and Iodine, all playing a part to keep your body healthy and functioning well. A serving of Jacob’s original cream cracker will provide at least 10% of the daily recommended nutrient intake to fulfill your daily nutritional needs.