85%

are comfortable
shopping through
mobile device

9/10 people

will shop through
mobile again

85%

will recommend mobile shopping to their friends or family

Shop International or Local ?

Least favorite things

38.5%

Security

38.5%

Trustworthiness of seller

35%

False product information

25%

Connection speed

19%

User friendliness

17%

Screen size 

10%

Can't compare products

Top things that need to be improved
to make mobile shopping a better experience

35%

More
functionality

38.5%

Overall user experience

67%

Better payment
method

58%

Security

Source:

iprice Mobile Shopping Survey 2015

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