Asa Candler first introduced coupons by using hand written tickets for free glasses of Coca-Cola to market his drink.
Within two decades, one in every
9 Americans had redeemed
a free glass of Coke.
W.D Post used 1 cent coupons to market Grape Nuts breakfast cereal.
The use of coupons grew rapidly during the Great Depression.
Unfortunately, it still wasn’t enough
for some families to afford luxury items- like milk and eggs.
Large grocery chains began implementing coupons to attract shoppers from their smaller competitors.
Coupon clipping became a popular family weekend activity even more popular than Baseball!
Coupons became tightly associated with periodicals often taking up over 2/3 of the newspaper.
The birth of the E-coupon.
The rise of the internet paved the way for downloadable, printable coupons and online codes.
New iphone apps gathered different coupons across the internet, making them available right at the consumers’ fingertips.
iprice is born.
The game changing aggregator website consolidates
thousands of coupons onto one shopping platform.
Shoppers in South East Asia rejoice.