SS18 SALE UP TO 50% OFF IS HERE! Once a simple status symbol, the logo is experiencing something of a renaissance in the fashion world, and is being re-worked in styles from the most influential brands around. Endorsing this trend of logomania, the Helmut Lang Ss18 collection offers several styles proudly proclaiming the brand heritage through the use of its emblem. Made from cotton, this white hoodie has a classic style, with a relaxed fit, long sleeves, a drawstring hood and a front zip fastening. It bears a baby pink panel across the front, with the brand logo printed in white.