Adventurous and in search of total creative freedom, two brothers Maurice and Paul Marciano moved to Los Angeles in 1981 from the south of France in pursuit of the American dream. With a new
Following that, the unique and sexy 3-zip Marilyn jeans also became the iconic
Its clothing lines, which are designed in classic yet fashionable and upscale styles, include shirts, blouses, jackets, jeans, pants, overalls, dresses, skirts, knitwear and shorts. Its accessories, which complement its clothing lines, include handbags, eyewear, watches, footwear, fragrances, jewellery and leathers, swimwear, and children and infants' clothing.
Fulfilling The Dreams of Many Aspiring Trendsetters
Guess became a symbol of the adventurous, sexy and young lifestyle. The brand invites people to dream with its iconic and timeless advertising campaigns. Guess has since turned unknown faces into famous models. Classic and iconic black and white shots used for its campaigns in the 1980s and 90s have launched many new faces into being successful models, this includes Carla Bruni, Claudia Schiffer, Anna Nicole Smith, Drew Berrymore, Eva Herzigova and the brand’s very first Guess girl Deidre McGuire.
The Guess girls not only made the brand famous, but the brand itself also help them in their respective careers, fulfilling the dreams of these young talented girls. Claudia Schiffer with her distinctive blue eyes, blonde
Smell good with Guess
Other than their range of clothing line, Guess also has their line of fragrance such as the popular Guess Girl Eau De Toilette For Women that has a flirtatious scent of raspberry nectar, melon and bergamot mist. Guess has a collection of Guess perfume for women with different designs and flavours to match with your seasonal fashion styles!
Masterminds behind the brand
To re-brand denims to the world, Paul Marciano started a campaign that revolutionized the way denim—and clothing—were sold. Instead of using the typical studio design, Paul brought Guess jeans, and these aspiring models outdoors and used grainy black-and-white photography and alluring poses for the photo shoot. The intriguing ads and sexy Western look quickly became famous not only of the brand itself, but also the models featured in and that started the supermodel trend.
Paul's insightful style has shaped Guess from its birth and his vision also gave birth to the foundation of the Guess image. His vision has created some of the most iconic images in the history of fashion advertising for which Guess advertising has received the industry's greatest honors including the Clio and Designers and Art Directors Awards, further affirming Guess' place in the pop culture scene in America. Although he had no previous advertising experience, Paul Marciano has an intuitive eye for dramatic photography. He has created images that draw viewers to go on an inquisitive journey into the brand’s campaign and develop an emotional response from them. Paul is the current Chief Executive Officer Vice Chairman of The Board and Creative Director of Guess.