Go to top
Price
Colours
+See more

About Etude House Malaysia

This cosmetics company was established in Seoul, South Korea in 1966. The brand was initially operating under the name of Oscar Corporation which was adopted by the company in 1985. After the parent company, Amore Pacific Group acquired the brand in 1990, the name was changed again to Etude Corporation in 1997. The name “Etude” derives from composer Frederic Chopin’s studies of the piano and it is the French word for study.

Etude Houses

In 2005, Etude House Seoul was opened and within two years, the brand launched 100 stores around the city. By 2009, Etude House has opened 200 stores in Seoul alone. In that year, the brand ventured out internationally by opening stores in Taiwan, the Philippines, and Singapore. They successfully opened stores in Brunei, Myanmar, Japan, and their 100th international store all within the next two years.

Each Etude House flagship stores aim to spread K-beauty trends while giving the chance for the customers to experience the “Princess Fantasy” which is the company’s philosophy. The store is decorated to resemble a play house where customers can “play” with the makeup testers and live out their fantasies.

Etude House and Korean Idols

A brand’s products will go nowhere if they don’t have a good marketing strategy. The advantage that South Korean skincare brands have is that there are so many Korean stars available to endorse their products. Famous South Korean actors and entertainers like Go Ara, Lee Minho, Jang Geunseuk, SHINee, and f(x) have all been Etude House’s spokespersons at some point.

7555 products found

We should all look up to South Koreans for their skincare and cosmetics regimen. Their skin always looks flawless and their makeup application is always fresh and natural. With products from Etude House, you can easily achieve the Korean beauty craze that all the idols are doing. Read more about the brand here.

What it is: A multi color cushion soaked in foundation, it can be bb or cc cream too, housed in a chunky compact with second lid/compartment for the puff and also to keep the foundation from drying. 6-in-1 almighty cream foundation cushion: Moisturizing + Whitening + Anti Aging + Sunscreen (SPF 34 / PA++) + Foundation + Cooling What it does: To keep skin flawless, it cares each skin's weakness via multi color cushion with whitening effect. "Moisture-Lock Fomula' is applied to prevent getting dried. Pearl mineral powder and Arbutin contained to keep skin clear and whitened, also Adenosine contained for anti-wrinkle treatment. Details: 1. Pink: For pale skin tone users to make vivid and lovely skin tone 2. Mint: For ruddy skin tone users to make natural and bright skin tone 3. Peach: For dark and dull skin tone users to make clear and bright skin tone * Lovely pink puff included in every package More to know: *Multi Color Cushion: Patented technology (No.0981353) applied makeup base - excellent at tone correcting *Moisture-Lock Formula: Special formula containing Hyaluronic sodim to provent losing moisture. How to apply: After skin care, apply it onto puff and smoothly apply to the face along the texture of skin. Lightly dab the puff over uneven area around forehead or cheekbone. Beauty tips *For flawless makeup Step 1. Make vivid skin tone base makeup by "Magic Any Cushion" Step 2. Dab on face for strong coverage by "Any Cushion" Step 3. Layer along T-zone by "Magic Any Cushion" *For lovely natural makeup Step 1. Make vivid and transparent skin tone by "Magic Any Cushion" Caution: 1. Use only as directed. 2. Avoid storing in high and low temperatures and areas exposed to direct sunlight. 3. Cease use if problems arise. Read more
What it is: A multi color cushion soaked in foundation, it can be bb or cc cream too, housed in a chunky compact with second lid/compartment for the puff and also to keep the foundation from drying. 6-in-1 almighty cream foundation cushion: Moisturizing + Whitening + Anti Aging + Sunscreen (SPF 34 / PA++) + Foundation + Cooling What it does: To keep skin flawless, it cares each skin's weakness via multi color cushion with whitening effect. "Moisture-Lock Fomula' is applied to prevent getting dried. Pearl mineral powder and Arbutin contained to keep skin clear and whitened, also Adenosine contained for anti-wrinkle treatment. Details: 1. Pink: For pale skin tone users to make vivid and lovely skin tone 2. Mint: For ruddy skin tone users to make natural and bright skin tone 3. Peach: For dark and dull skin tone users to make clear and bright skin tone * Lovely pink puff included in every package More to know: *Multi Color Cushion: Patented technology (No.0981353) applied makeup base - excellent at tone correcting *Moisture-Lock Formula: Special formula containing Hyaluronic sodim to provent losing moisture. How to apply: After skin care, apply it onto puff and smoothly apply to the face along the texture of skin. Lightly dab the puff over uneven area around forehead or cheekbone. Beauty tips *For flawless makeup Step 1. Make vivid skin tone base makeup by "Magic Any Cushion" Step 2. Dab on face for strong coverage by "Any Cushion" Step 3. Layer along T-zone by "Magic Any Cushion" *For lovely natural makeup Step 1. Make vivid and transparent skin tone by "Magic Any Cushion" Caution: 1. Use only as directed. 2. Avoid storing in high and low temperatures and areas exposed to direct sunlight. 3. Cease use if problems arise. Read more
What it is: A multi color cushion soaked in foundation, it can be bb or cc cream too, housed in a chunky compact with second lid/compartment for the puff and also to keep the foundation from drying. 6-in-1 almighty cream foundation cushion: Moisturizing + Whitening + Anti Aging + Sunscreen (SPF 34 / PA++) + Foundation + Cooling What it does: To keep skin flawless, it cares each skin's weakness via multi color cushion with whitening effect. "Moisture-Lock Fomula' is applied to prevent getting dried. Pearl mineral powder and Arbutin contained to keep skin clear and whitened, also Adenosine contained for anti-wrinkle treatment. Details: 1. Pink: For pale skin tone users to make vivid and lovely skin tone 2. Mint: For ruddy skin tone users to make natural and bright skin tone 3. Peach: For dark and dull skin tone users to make clear and bright skin tone * Lovely pink puff included in every package More to know: *Multi Color Cushion: Patented technology (No.0981353) applied makeup base - excellent at tone correcting *Moisture-Lock Formula: Special formula containing Hyaluronic sodim to provent losing moisture. How to apply: After skin care, apply it onto puff and smoothly apply to the face along the texture of skin. Lightly dab the puff over uneven area around forehead or cheekbone. Beauty tips *For flawless makeup Step 1. Make vivid skin tone base makeup by "Magic Any Cushion" Step 2. Dab on face for strong coverage by "Any Cushion" Step 3. Layer along T-zone by "Magic Any Cushion" *For lovely natural makeup Step 1. Make vivid and transparent skin tone by "Magic Any Cushion" Caution: 1. Use only as directed. 2. Avoid storing in high and low temperatures and areas exposed to direct sunlight. 3. Cease use if problems arise. Read more
What it is: A multi color cushion soaked in foundation, it can be bb or cc cream too, housed in a chunky compact with second lid/compartment for the puff and also to keep the foundation from drying. 6-in-1 almighty cream foundation cushion: Moisturizing + Whitening + Anti Aging + Sunscreen (SPF 34 / PA++) + Foundation + Cooling What it does: To keep skin flawless, it cares each skin's weakness via multi color cushion with whitening effect. "Moisture-Lock Fomula' is applied to prevent getting dried. Pearl mineral powder and Arbutin contained to keep skin clear and whitened, also Adenosine contained for anti-wrinkle treatment. Details: 1. Pink: For pale skin tone users to make vivid and lovely skin tone 2. Mint: For ruddy skin tone users to make natural and bright skin tone 3. Peach: For dark and dull skin tone users to make clear and bright skin tone * Lovely pink puff included in every package More to know: *Multi Color Cushion: Patented technology (No.0981353) applied makeup base - excellent at tone correcting *Moisture-Lock Formula: Special formula containing Hyaluronic sodim to provent losing moisture. How to apply: After skin care, apply it onto puff and smoothly apply to the face along the texture of skin. Lightly dab the puff over uneven area around forehead or cheekbone. Beauty tips *For flawless makeup Step 1. Make vivid skin tone base makeup by "Magic Any Cushion" Step 2. Dab on face for strong coverage by "Any Cushion" Step 3. Layer along T-zone by "Magic Any Cushion" *For lovely natural makeup Step 1. Make vivid and transparent skin tone by "Magic Any Cushion" Caution: 1. Use only as directed. 2. Avoid storing in high and low temperatures and areas exposed to direct sunlight. 3. Cease use if problems arise. Read more
Etude House []Play Color Eyes Eye Shadow Palette Wine Party/4 Best Picks/6 New Colors/Autumn makeup
RM 200.40
Lazada
−49%
Etude House [] Double Lasting Foundation Spf34 Pa++ 30g (#Beige)
RM 61.00 RM 120.00
Lazada
−40%
Etude House Kimizi Play Color Eyes Cherry Blossom Eyeshadow Palette Limited
RM 80.50 RM 135.00
Lazada
−42%
Etude House Look At My Eyes Cafe 2g (#pk009)
RM 34.32 RM 60.00
Lazada
Etude House [] Dear Darling Water Gel Tint 4.5g /Ice Cream-Summer Edition (Rd307 Watermelon Red)
RM 142.90
Lazada
−20%
Etude House Moistfull Collagen Special Set: Facial Toner 200ml + Emulsion 180ml + Cleansing Foam 30ml + Cream 10ml
RM 159.00 RM 199.00
Lazada
−4%
Etude House Hot Style Bubble Hair Coloring
RM 57.80 RM 60.80
YesStyle
Brand from South Korea: Etude House. Massage foam into your hair for amazingly beautiful, evenly colored hair. Makes your hair makes your hair soft and the pleasant scent makes you feel good. How to use: 1. Open the No.1 product and pour the content inside the bottle of the No.2 product. 2. Lather up well until the back and inner layers are covered. 3. After 20~40 minutes, rinse with warm water, and dry your hair.
Read more
−19%
Etude House (1+1) Look At My Eyes Top Selling Eye Shadow (Pk004 + Pp505)
RM 47.20 RM 58.80
Lazada
−57%
Etude House Baking Powder Crunch Pore Scrub 7g*24ea
RM 53.80 RM 126.60
Lazada
−31%
Etude House Big Cover Stick Concealer 2g 2 / Beautynet Korea (#Sand)
RM 107.00 RM 158.00
Lazada
−57%
Etude House Any Cushion Color Correcter Refill Spf34 Pa++ 14g (#Illuminate)
RM 41.80 RM 98.40
Lazada
−19%
Etude House (1+1) Look At My Eyes Top Selling Eye Shadow (Or212 + Pk004)
RM 47.20 RM 58.80
Lazada
−6%
Etude House Silk Scarf Hair Care line Hologram Hair Serum 120ml
RM 40.90 RM 43.90
Lazada
−16%
Etude House House Any Cushion All Day Perfect Spf50+/pa+++ #21 Beige / Ttbeauty / Korea Cosmetics
RM 98.70 RM 118.40
Lazada
Etude House transparent double-sided hidden double eyelid stickers
RM 14.50
Lazada
Etude House 2015 New Moistfull Collagen Facial Toner 200ml
RM 203.00
Lazada
−23%
Etude House Big Cover Cushion Concealer Spf30 (654-Illuminate)
RM 57.30 RM 74.50
Lazada
−31%
Etude House Etude _AC Clean up Mild BB Cushion Spf50 + / PA +++ _ Honey Beige
RM 54.20 RM 78.90
Lazada
Etude House MY Little NUT ANY Cushion Cream Filter Spf33 Pa++ 22 SAND14g
RM 74.00
Lazada
−58%
Etude House New Moistfull Collagen Facial Toner 200ml
RM 57.40 RM 138.80
Lazada
−61%
Etude House Double Lasting Foundation Spf34 Pa++ 30g (#Petal)
RM 63.60 RM 166.20
Lazada
Etude House Enamelting Gel Nail Cleanser 60ml
RM 99.00
Lazada
−41%
Etude House Tear Eye Liner 8g (#3 Pearly Tear)
RM 41.20 RM 70.80
Lazada
−18%
Etude House Dear Darling Water Gel Tint (Rd307)
RM 41.00 RM 50.60
Lazada
−16%
Etude House AC Cleanup Mild BB Cushion Refill SPF50+/PA+++(#Honey Beige)
RM 49.50 RM 59.40
Lazada
Etude House Silk Scarf Hologram Hair Serum 120ml
RM 23.50
Stylekorean
−44%
Etude House [] Fixfix Tone Up Primer Spf33 Pa++ / (#01 Rose)
RM 54.00 RM 98.00
Lazada
−57%
Etude House Etude Hot Style Photo Hair Liner _No1 Dark Brown
RM 41.90 RM 98.00
Lazada
−19%
Etude House Dear Darling Water Gel Tint Pack 10g (#4. Rd301 RealRed)
RM 42.50 RM 53.00
Lazada
−10%
Etude House Hand Bouquet Rich Butter Hand Cream 50ml
RM 36.40 RM 40.40
YesStyle
Brand from South Korea: Etude House. A nourishing hand cream contains adenosine which is recognized that would help improve wrinkles, 5% of shea butter and macadamia seed oil, giving you a silky finishing. Apply the hand cream whenever it feels dry.
Read more
−35%
Etude House Any Cushion Cream Filter No.23 Tan
RM 55.80 RM 86.90
Lazada
−57%
Etude House Soon Jung pH 5.5 Relief Toner 180ml
RM 63.70 RM 149.80
Lazada
−23%
Etude House Soonjung pH 5.5 Relief Toner 80ml (Easy Size)
RM 53.00 RM 69.00
Lazada
−47%
Etude House [] Color Corrector cushion (#Refill Pink)
RM 47.00 RM 90.00
Lazada
−11%
Etude House (DO NOT BUY Test Product) Cleansing Series Real ArtMoisture Cleansing Oil
RM 1,330.00 RM 1,500.00
Lazada
Etude House Precious Mineral Any Cushion Foundation, Honey Beige, 1Ounce
RM 185.40
Lazada
−57%
Etude House Balm & Color Tint 2.4g 5 color (#9 A bold-faced irony)
RM 45.90 RM 108.00
Lazada
−16%
Etude House Hot Style Bubble Hair Coloring NEW (#br08 NaturalBrown)
RM 51.80 RM 61.70
Lazada
Etude House [Etude House] Super Slim Proof Pencil Liner 0.08g
RM 18.10
Cosmetic Love
[Features] [Etude House] Super Slim Proof Pencil Liner 0.08g [Variation] #01 Black, #02 Brown, #03 Beige [Capacity] 0.08g
Read more
−57%
Etude House Mascara Remover One Shot Clean 80ml
RM 37.80 RM 89.00
Lazada
−32%
Etude House Drawing Eye Brow Duo 0.8g ( #4 Red Brown) (Intl)
RM 40.50 RM 60.00
Lazada
Etude House [Etude House] Super Slim Proof Gel Pencil Liner 0.08g
RM 18.10
Cosmetic Love
[Features] [Etude House] Super Slim Proof Gel Pencil Liner 0.08g The 1.5mm super slim gel pencil liner colorfully fixes real gel liner as it softly melts on skin. [Variation] #1 Latte Brown, #2 Choco Brown, #3 Rose Brown, #4 Pucia Pink, #5 Swing Mint, #6 Pangpang Lavendar, #7 Popping Orange, #8 Wine Burgundy, #9 Plum Purple, #10 Deep Sea Navy [Capacity] 0.08g [How to Use] Twist to dispense certain amount and use on desired area. Close cap after use.
Read more
Etude House [Etude House] Drawing Slim Eye Brow 1.5mm
RM 11.50
Cosmetic Love
[Features] [Etude House] Drawing Slim Eye Brow 1.5mm [Variation] #1 Dark Brown, #2 Natural Brwon, #3 Light Brown, #4 Grey Brown, #5 Red Brown, #6 Soft Black [Capacity] 0.05 g
Read more
−47%
Etude House Play 101 Stick Contour Duo #02 Light Base+Dark Shading
RM 36.80 RM 70.00
Lazada
Etude House Dr.Ampoule Dual Mask (1Step 2ml+2Step 24ml)
RM 12.20
Kocostyle
Two-step mask sheet application formulated with concentrated ampoule serum and essence moisture care. Sheet mask made from cellulose fibers for better adhesion. Step 1. First Dr. Ampoule: Synergy ampoule - A synergy ampoule for mask to apply first before applying Dr. Ampoule Mask. It manages keratin of rough skin after hydrates, provides nutrition into skin, and helps Dr. Ampouble Mask sheet's contents get absorbed better and faster. Step 2. Dr. Ampouble Mask: Cellulose fiber mask sheet - Low-stimulus, high density, high adhesion mask sheet made of Cellulose fiber - Containing full of contents between fibers and essential ingredients absorbed into skin deeply. - Highly flexible sheet to be applied on face compactly to deliver high-adhesion special care.
Read more
−9%
Etude House Real Art No-wash Cleansing Water Hydra 300ml
RM 106.10 RM 117.90
YesStyle
Brand from South Korea: Etude House. Soothes, refreshes, and protects your skin from external irritants How to use: Apply right amount on cotton pad, massage gently to remove make up, rinse off with warm water and cleansing foam.
Read more
−57%
Etude House Real Art No-Wash Cleansing Water 300ml
RM 59.40 RM 139.80
Lazada

How to Achieve K-Beauty Trends with Etude House Malaysia

The South Korean beauty trends are the total opposite of the western cosmetics fads; they prefer dewy, doll-like, bright skin as opposed to heavily-contoured and symmetrical facial features. To achieve the South Korean beauty look, you don’t need to look far and wide as Etude House Korea offers a wide array of products that meets the Korean beauty standards.

Skin

As opposed to sun-kissed and bronzy skin, the South Koreans take pride in fair and bright skin. Your skin should be free from blemishes, acne, or any other conditions that would take away from that notion of doll-like, youthful beauty. To the South Koreans, a healthy skin is your best asset. To achieve this, try using Etude House’s products from their skin care line.

Begin by washing your face daily, preferably in the morning and at night, with their face cleansing product. The Etude House Wonder Pore Deep Foaming Cleanser is great for those with oily skin and visible pores. Then, pour some toner on a cotton pad and apply it all over the face. Finish with a generous application of cream, gel, or moisturizer. Protect the brightness of the skin with Etude House’s sun-care products like the Sunprise Must Daily SPF50+.

Base

The Koreans dislike the cakey effect of foundation and they prefer using lighter products like BB creams to give them light coverage. Although providing a light coverage, Etude House BB creams can mimic your skin tone and cover up those pesky blemishes. The good thing about using BB cream is that they won’t be streaky and won’t melt after you’ve been wearing them for hours.

One of the best-selling Etude House BB cream is the Precious Mineral BB Cream Blooming Fit. It uses a 3-in-one formula that can whiten, eliminate wrinkles, and protect the skin against the UV ray with its SPF30. It also has the “Slim Layer Fit Formula” so it doesn’t smudge after a prolonged wear. To apply the product, pump a generous amount of the cream on the hand and pat it gently onto the face with your fingers.

Eyes and Brows

Most South Koreans have monolid and rounded eyes. To make their eyes look bigger, they apply their eyeliner with strokes that are angled downwards. Another beauty trend that many Koreans emulate is the aegyosal. The aegyosal refers to the layer of fat right under eyes starting from the tear duct. While westerners would cover this puffy area with concealer, Koreans highlight it with white eye pencil or shimmer.

For the brows, Korean tends to stray away from the pointed-arched eyebrow look. They use light strokes and shades in lighter colors for a natural look. Etude House offers many eyebrow products in varying shades like the Color My Brows mascara for the brows, Perfect Brow Kit palette, Drawing Eye Brow Duo pencil, and the Keep My Brows Fixer gel.

Lips

While the western world considers people like Kylie Jenner and Angelina Jolie as an inspiration due to their full lips, the Koreans prefer something more subtle for their lips. When applying lip products, they don’t try to make their lips appear bigger by using lip liner and over-lining the outline. Instead, they emphasize the center of the lips by applying the lip product from the inside and towards the outside. This creates an ombre effect, leaving the lips looking natural and fresh. They also emphasize the health of their lips by putting on a generous layer of lip balm or lip exfoliating mask to remove any dead skin.

Some of the best Etude House lipsticks and lip products are:

  • Balm & Color Tint – Two-toned gradation pencil lipstick. Contains matte and sheer shades.
  • Dear My Blooming Lips – A moisturizing lipstick with a chiffon finish. Moister than cream finish and more long-lasting than a matte finish.
  • Twin Shot Lips Tint – This product contains a two-tint gradation that darkens overtime. It includes a soft mousse tint and a pigmented tint shot.

Etude House for Men

Just like how makeup trends in the West aren’t limited to one gender, many male idols and celebrities would use Etude House cosmetics to achieve the ethereal, youthful look. Etude House offers men skincare products like the Gentle Black cleanser line that consists of an Energy Toner, Energy Emulsion, All-in-One Fluid, and One Shot Cleansing Soap.

If you can’t find the time to go to one of Etude House’s shops in Malaysia, why not look for the products here on iPrice? You can find makeup, skin care, and hair care products so you can look like your favorite hallyu star.

Product Categories

Electronics

Fashion

Sports & Outdoors

Home & Living

Kids & Toys

Health & Beauty

Automotive

View All