Needing a new lipstick or foundation but finding yourself unable to purchase any quality ones due to its high price tag? Then give e.l.f. cosmetics a try! The brand produces premium-quality makeup, bath care and skincare products, all at affordable prices! Click here to learn more or scroll down to browse through our wide array!

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e.l.f. cosmetics Malaysia: High Quality, Yet Affordable!

e.l.f. cosmetics Malaysia: Young and Hot

The brand may be relatively new to the market, but it has proven that it has what it takes to play with the longer-established big boys of the cosmetics industry. e.l.f. cosmetics (also known as Eyes Lips Face) was founded by Joseph Shamah and Scott Vincent Borba. The two met at a party in 2002 and bonded together over the idea of creating affordable, high quality cosmetics for women. The two got down to planning and launched e.l.f. cosmetics in New York City in year 2004.

The brand first started out with only 13 makeup products in its lineup. Since then, the brand has expanded to include more than 300 products in its array. From makeup tools and mineral-based makeup to skincare products and bath products, e.l.f. cosmetics aims to provide everything you would possibly need for your beauty care.

e.l.f. cosmetics Malaysia: Affordable Way to Look Your Best

You may think that the only way to get premium beauty products is by dishing out a whole lot of cash (and leaving your bank account crying in the process). Not so with e.l.f. cosmetics as the brand was created with the idea of providing high quality products at affordable prices, an idea that is still part of its core ‘til today.

Like many other big cosmetics brands in the industry, e.l.f. cosmetics has a permanent range of beauty products and the occasional limited edition collections/products. Looking at their wide array of products is enough to make most people feel overwhelmed and lost, so we have decided to pick a few e.l.f. cosmetics products that we feel may be of interest to you:

e.l.f. cosmetics Mad for Matte Eyeshadow Palette: If you are looking to create an everyday eyeshadow look, then this palette is the one for you. Featuring 10 matte eyeshadow shades that are perfect for highlighting and defining the eyes, this palette is a must-have for any budding makeup artist.
e.l.f. cosmetics 11-Piece Brush Collection: Starting out on your very first makeup adventure? Then we recommend that you get this brush collection! Featuring all kinds of brushes that range from eyeshadow brush to blush brush, this collection has all the essential brushes that you will need to apply your makeup! And the water-resistant case is an added bonus that allows you to take your brushes with you wherever you go.
e.l.f. cosmetics Gotta Glow Lip Tint: Available in 3 very different shades, this lip tint reacts with the chemistry of your lips to deliver a uniquely personalized shade of berry, peach or pink! It is also very moisturizing and glides on smoothly to give you long lasting moisture throughout the day.
e.l.f. cosmetics Intense Ink Eyeliner: Available in 4 different shades, this eyeliner delivers a rich colour payoff that will last all day. The formula goes on smoothly and dries quickly, ensuring that you would not need to worry about smudging or feathering.
e.l.f. cosmetics High Definition Powder: Looking to hide all those pores, wrinkles and fine lines? Then you will be interested in this product as several beauty bloggers have claimed that is does work to hide all those imperfections! Soft and invisible, this powder is great for everyday wear, either on its own or over your favourite foundation.

    e.l.f. cosmetics Malaysia: Care for You and Care for the Environment

    Other than dedicating itself to fulfil the beauty needs of its customers, e.l.f. cosmetics is also involved with helping the world around them in other ways. The earliest being in 2004 when the brand donated 20% of its proceeds from the ELF Shimmering Facial Whip (an on-the-go highlighter) to Win Against Breast Cancer’s research and facilities. The brand has since gone to provide funding for several organizations dedicated to the fight against breast cancer.

    Apart from that, e.l.f. cosmetics has been touted as a brand that is 100% cruelty-free, as mentioned by PETA. In 2007, the brand begun to sell tweezers in a faux leather case that was in conjunction with PETA’s Fur Free Campaign. The brand agreed to donate 50% of its proceeds from the sale of said tweezers to PETA. Later on, its CEO and founder, Joseph Shamah, received PETA’s Trail-Blazer Award for E.l.f. cosmetics’s compassion and commitment to never test on animals.

    e.l.f. cosmetics Malaysia: Enhancing Your Looks the Inexpensive Way

    Satisfy your beauty needs with these inexpensive, premium beauty products from e.l.f. cosmetics! Give your eyes a dramatic look with E.L.F. Cosmetics Eye Liner or add colour (while keeping your lips moisturized!) with these awesome E.L.F. Cosmetics Lip Gloss! If the brand’s array of products is not to your liking, then have a look at other Makeup products from brands like Innisfree, Etude House and Silky Girl for products that will enhance your beauty and take care of your skin!

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