Categorising as an entry level DSLR with the best in class performance and affordable price is the EOS 700D from Canon. This Canon Eos 700D is now globally available and Malaysia being one of the leading electronics markets, is not at all exceptional. Sporting a typical/ergonomic design and modern technology, this model makes an excellent choice.
Canon EOS 700D Kit is one timeless camera
Canon has become one of the biggest names in the world of photography. Similarly, Canon EOS 700D is one of the great DSLRs that we have had so far. Although this model is not entirely new, it still is one of the best.
Canon also seems to have become synonymous when it comes to DSLRs and this EOS 700D is evident to this. There's no doubt that Canon produces excellent quality cameras and this model is no exception.
Canon EOS 700D is basically an improvement/ upgrade over previous model which is the 650D. With new models coming up, price of this camera is substantially dropping which makes it a must have. This model bears a couple of cosmetic changes as compared to 650D model and EF mount kit lens is a new addition.
The new kit lens might be the sole factor to affect pricing of this model. But all in all, Canon has done a good job as the lens work with phase detection autofocus points that has been incorporated into main imaging sensor.
Unlike in photo mode where the lens adjusts auto focus quickly (as SLRs are designed to this), the autofocus in its video mode adjusts smoothly. To ensure smooth operation while recording videos, a stepping motor has been used. Taking high standard photographs and getting hold of complex controls is now a breeze thanks to touchscreen display. The image capturing and processing of this camera is a little faster than the previous model.
9 point All cross type Autofocus system
To ensure continuous, accurate and speedy autofocus every time, several AF features have been incorporated into Canon EOS 700D. Regardless of the camera position (landscape or portrait), the focus is always accurate as the 9 point all cross type autofocus system works with f/2.8 aperture. To further maintain the consistency of autofocus, AI Servo AF system is used.
One of the newest features of this camera is the preview for creative filters in the live VIEW mode. Users can now alter the visual effect and mood of any scene by seven different creative filters which include Water Painting Effect, Art Bold Effect, Miniature Effect, Soft Focus, Grainy Black and White, Toy Camera Effect and Fish-Eye Effect.
This camera has an expanded ISO range of 100-12800 which is even expandable up to 25600 in H mode. One of the greatest advantages of this is the ability to shoot in low light without the use of flash. Even when the lighting condition is very poor, Canon EOS 700D can capture beautiful images and for that, users have to pair it with EF or EF-S lenses.
About the company
Canon Inc. is a multinational corporation that is located in Japan. The company was founded on August 10, 1937, by Goro Yoshida, Takeo Maeda, Saburo Uchida and Takeshi Mitarai. Canon specializes in imaging and optical products which include cameras, camcorders, computer printers, steppers and photocopiers.
Tokyo Stock Exchange is the company's primary listing and New York Stock Exchange comes under secondary listing.
Popularity in Malaysia
As the tech market in Malaysia is a source for trustworthy and innovative products, Canon is one company that gets the most praises. Canon undoubtedly has been presenting great cameras over the years, and tech enthusiasts in Malaysia greatly admire them.