Back in the days when wrist watches were considered breakable items, an idea to create the ultimate tough watch was born. Using the ‘Triple 10’ development concept, the design team of G-SHOCK envisioned a watch that could endure 10-meter-free-fall, boast 10-bar water resistance, and stay functional for 10-years. Check out the tough stuff below!

_

The strong start to tough - G-Shock Malaysia

It started in 1983 where Kikuo Ibe, an engineer working for Casio, designed the very first watch under the G-SHOCK line—the Casio DW-5000C. Two hundred prototypes were dropped from rooftops and third-story windows to test their durability and toughness. With 10 layers of shock resistant urethane rubber outer bumper protecting the steel watch case, along with the hardened mineral glass watch crystal, the stainless steel screwed down caseback, the ‘floating module’ concept, outer buttons, and LCD module, the Casio DW-5000C filled the recreational and sporting market for bulky, functional watches.

The 1990s were the additional spark that ignited the popularity of the G-SHOCK line. With the release of the Baby-G models made specifically for the female users in 1991, by 1998, 19 million G-SHOCKs had been sold across the world. In the same year, it was the peak of demand for the watches as 200 new models were released.

How G-SHOCK is shocking the world now

The latest additions to the fresh line of watches boast atomic clock synchronization and Tough Solar functionality. Many of them feature metal (steel or titanium) banding and ornate analogue timekeeping. The Cockpit Series G-SHOCK is the official timekeeper of Nismo Racing. As Swatch watches, G-SHOCKs have become collector’s items. This is shown by the always-rising demand of the Frogman, especially the limited edition ones like the Brazilian, Men in Yellow, Black Helios, and Black Spots.

G-SHOCK is most popular with mountaineers, firemen, paramedics, police officers, astronauts, film directors, people working offshore, and soldiers. It was mentioned in Mark Bowden’s Blackhawk Down that DELTA Operators donned G-SHOCK watches during combat events. G-SHOCK watches are considered to be ‘battle-ready’ as they are very popular with Special Forces in both American and NATO nation units.

2012 marks the year that G-SHOCK released the GB-6900. It was featured as a Bluetooth-capable model of the G-SHOCK line. It also boasts a 2-year battery life.

In 2014, Casio introduced the GPS Hybrid Wave Ceptor feature in the GPW-1000 Gravitymaster that allows the watch to synchronize the time through GPS signals and also adjusts the time zone automatically.

G-SHOCK’s tough ambassadors

G-SHOCK’s tough watches attracted a lot of interest from extreme sports athletes. Ranging from BMX to Professional Skateboarding to Professional Surfers. Viki Gomez, Nigel Sylvester, Stevie Williams, Louie Vito, Kazuhiro Kokubo, Pedro Barros, Yadin Nicol, Teppei Tajima, Joel Centeio, and Gabe Kling are the few names that toughen the long list of athlete ambassadors.

G-SHOCK awards organized and won

Casio celebrated its 30th Anniversary of G-SHOCK by developing a multi-platform awards property reflecting G-SHOCK’s core brand values. It is labelled as Casio G-SHOCK Spirit of Toughness Awards. The project spread through print, digital, and event media and they awarded and honourable mentioned new talents in fashion, music, sport, and art.

G-SHOCK collaborated with Sound-Awake to bring to the world the sixth edition of Rolling Stone Metal Awards 2015. The award session boasts a massive line up of metal acts as part of their long running gig series.

The respected and influential technology blog, ‘EFTM—Everything For The Man’ awarded the G-SHOCK GBX6900B the prestigious award of ‘Watch of the Year’ in 2014. The blog then added to mention that the GDX6900B is a ‘genuine smart-watch’.

The G-SHOCK Gravitymaster GPW-1000 won the Editor’s Choice and Reader’s Choice for Most Innovative Product, and the Reader’s Choice for Best Prosumer Compact Camera with the EXILIM EX-100.

On 13 April 2015, Casio was awarded the Best Cause-Related Marketing Activity of the Year for its support of the Royal Airforce Benevolent Fund (RAFBF).

A watch for everyone

You will be sure to be able to find a watch that suits you best with G-Shocks huge collection of watches. Whether you are a fireman, police, soldier, astronaut or businessman, you will be sure to find a watch suited to fulfill your needs. Functionality is key but we also can’t forget style. Aside from being one of the most functional watch brands around, G-Shock ensures its designs are modern, up to date and well liked by people all over the world. With a vast range of colours and sporty designs to choose from, you will be sure to feel not only strong but fashionable too, wherever you may go.

What iprice.my is saying

G-SHOCK is famous and favourable for their watches’ resistance to shocks, water resistance, and long battery life. Seeing that each of the watches are designed for sports, military, and outdoor orientated activities, with a stopwatch feature, countdown timer, and light resistance, G-SHOCK watches are truly your lifelong companion, counting through even the ‘tough’ times. All you need is a watch that you can rely and that is exactly why G-Shock is the perfect watch brand for you. Keep track of time and have fun exploring the range of functions when you own your very own G-Shock. There is never a dull moment and you can trust your G-Shock watch to keep you entertained. Being such a well-known brand, you can find G-Shock watches in many watch outlets in Malaysia. To get the best discounts and more value for money bargains, head over to iprice.my for the best deals on the long list of G-Shock watches available online. Don’t hold back and get your hands on your dream watch now! With prices this good at iprice, nothing can stop you now. All you have to do is to click on your favourite G-Shock watch and you will be redirected to the trusted online store selling it. Simply key in your details and in no time, you will be able to wear your cool new G-Shock watch wherever you go. With shock resistance, water resistance, and a long-lasting battery, G-SHOCK watches are anyone’s life-long companions. Treat yourself to a pair of Casio G-Shock Watch now with promo codes from Zalora Malaysia today.

NEW