The adidas Ultra Boost was the shoe that changed the sneaker culture forever. Coined as the “The Best Running Shoe Ever,” it first debuted on the feet of runners such as Yohan Blake and David Villa back in 2015. But it got mainstream attention when Kanye West rocked his Ultra Boost Triple White during the Billboard Music Awards. But what made the Ultra Boost a hit wasn’t just the celebrity endorsements, it was adidas’ proprietary Boost sole technology that looked cool, distinctive and comfortable. The recent best selling Ultra Boosts are the Uncaged and 3.0 models. Now available in Malaysia.

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