In today’s fashion world, the word around the block is that designers are a dime a dozen. Nevertheless, when rare talent presents itself, it cannot be ignored. Contemporary Asian-American designer Phillip Lim is one of those designers. “3.1 is about clothes that refine instead of define. A refinement that’s a bit classic in attitude, but imparts a sense of individual style, without looking or feeling forced. Confident, chic, and most of all, effortless.” In a nutshell, 3.1 Phillip Lim designs are made for women and men who like a side of edge with their sophisticated threads.

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Let’s go back to the beginning

A self-confessed shy person, Phillip Lim’s rise in the fashion industry and within fashion circles all over the globe is part fairy tale and all-around genius. Armed with creativity, originality and a panache for what works, Phillip Lim makes fashion accessible and more importantly usable daily for fashion fans like you and me. This lines up perfectly with his brand’s reason for existence. 3.1 Phillip Lim’s core purpose is to provide “beautiful everyday classics accented with a sense of madness.”

All of this is evident in the effortlessly cool and chic designs for both men and women. Since its inception, 3.1 Phillip Lim’s frontline vision has been to churn out designer accessories, clothing and footwear at ‘contemporary prices’. This genius move not only broke the barrier to the (previously latent) entry-level designer market, it ascertained the brand as a pioneer in the industry.

It all began in 2005, when the brand showcased its first women’s ready-to-wear collection in New York. In the short span of the year, Phillip Lim came in first place for the Women’s Designer ‘Rising Star’ category awarded by Fashion Group International. In the same year, he received a nomination for the highly acclaimed CFDA and Vogue Fashion Fund Award. Sequentially, this design maven won the 2007 CFDA Swarovski Award for womenswear and opened his first standalone 3.1 Phillip Lim boutique in New York City.

Success continued to follow Phillip Lim as he opened a store in Tokyo and on Robertson, Los Angeles in the year 2008. The following year marked a huge step for the brand as it launched its menswear collection in New York. Phillip Lim also opened Seoul’s Fashion Week in addition to breaking ground on his fourth and largest store in Cheondam-Dong District, Seoul. It was in October2010 that the brand marked its fifth store opening in five years with a store.

The year that followed saw the brand debuting its first menswear collection in Paris. It was the first time the brand made a debut outside of New York. Within the same year, 3.1 Phillip Lim launched its fully evolved accessories collection that is evidently another one of the designer’s forte. In addition to that, he was nominated for CFDA’s Swarovski Award for menswear, won GQ China’s Designer of the Year and opened a store.

2012 marked the digital birthday of the 3.1 Phillip Lim brand as it launched its e-commerce sites to make the designs accessible to enthusiasts all over the world. Phillip received the 2012 CFDA Swarovski Award for his fresh line of menswear. In the following year, the brand set up shop again with its second store.

Proving that his accessory game was strong long before the hashtag caught on, Phillip won the 2013 CFDA Accessories Designer of the year award and the Ace (Accessories Council) Award for accessory design. The brand also partnered up with Target in Canada and USA to launch its partnership offerings and opened a freestanding store in Beijing and London too.

Last year, Phillip Lim dressed the First Lady of The United States for her trip to meet the first lady of China. This momentous milestone was made sweeter with the brand’s second store opening here at Marina Bay Sands. 3.1 Phillip Lim went on to launching its denim casual collection and open its first store in Bangkok, Thailand.

3.1 Phillip Lim today is available in over 400 boutiques and department stores in 50 countries around the world. The brand has flagship stores strategically located here, in New York, Los Angeles, Seoul, Tokyo and Hong Kong.

Here’s what’s in store and creative campaigns

A quick look on the website will show you that 3.1 Phillip Lim carries bags (Classics, Pashli, Backpacks and the renowned 31 hour collection), outerwear, knitwear, dresses, tops, bottoms, footwear, accessories (sunglasses, belts, wallets) and its men’s collection. The brand’s Spring 2015 campaign saw the designer collaborating with celebrated art photographer, Viviane Sassen to create images with the theme ‘romancing reality’ and resonated with the brand’s core ideas and identity.

The who’s who of Hollywood & more don Phillip Lim

Thanks to the brand’s extreme wearability that distinct style, it comes as no surprise to us that celebrities and prominent figures alike have taken a liking to this designer’s threads and accessories. From reality TV stars Kylie Jenner and Kim Kardashian, Lauren Conrad to Reese Witherspoon, Bella Thorne, Elizabeth Bank, Gigi Hadid, Nikki Reed, Lily Aldridge, Leighton Meester, Sarah Jessica Parker, Selina Gomez, Karlie Kloss, Blake Lively, Julianne Hough, Lupita Nyong’o and the Duchess of Cambridge, Kate Middleton, this brand does not fall short in terms of support from powerful people. Phillip Lim’s handbags and accessories are often mixed and match with daily wear for a chic outfit that fits right in your street style. It’s always fun to incorporate a little designer magic in your outfit of the day.

Stay on point with these coveted 3.1 Phillip Lim designs

There is no shortage of chic designs in both the 3.1 Phillip Lim outlets and online store. These sought-after designs are definitely the hottest bags on the block. The list starts with the Phillip Lim 3.1 Pashli, 31 Hour bag, Phillip Lim for Target Mini crossbody bag, Quill Mini bucket bag, Vendetta crossbody bag, and the 31 Minute bag. The forms are distinct enough to stand out but not in a garish fashion which is perfect for those who have usability high up on their fashion finds list.

Where to get praise-worthy Phillip Lim styles

Shoppers in Malaysia can get a first-hand look at the latest Phillip Lim offerings online. You’re in the right place to get the latest scoop on Phillip Lim discounted prices. Iprice gathers and lists the best prices from popular online shops country-wide. Whether you’re shopping for yourself or a loved one, get ready to spend for a piece of this designer’s minimalistic magic.